It's well known that TikTok is popular. But you might be surprised to learn it's now a key marketing channel for B2B SaaS companies.
In fact, almost two-thirds of B2B companies are already using TikTok in their marketing strategy
Don't Dismiss TikTok for SaaS B2B
As B2B marketers, it’s easy to dismiss TikTok as a consumer-only channel. But in a PLG model at a SaaS firm, you’re often targeting individual end users who are looking to solve personal workflow problems. And this is irrelevant to a B2B or a B2C service offering.
This makes TikTok just as effective for business apps as it is for personal apps. Additionally, the vast amount of user data available allows for precise targeting of your Ideal Customer Profile.
Four Reasons to Run TikTok Ads
So if that reason was not strong enough, let's dive deeper and unpack some of the finer reasons why TikTok advertising for your B2B SaaS firm makes sense.
- Underpriced Attention: TikTok offers lots of underpriced attention. You will pay much less to get a customer compared to other platforms. While others focus on mature platforms, TikTok gives you the best value now. Users open the app at least 10 times in a day. This level of engagement is hard to find elsewhere.
- Your Target Market is on TikTok: TikTok is not just for kids. Many adults use it and are ready to buy tech and software products. The user base is getting older. Now is the perfect time to start advertising.
- TikTok is Key in the Customer Journey: As stated above, TikTok makes perfect sense for PLG models. Last year, about 37% of users found a product on TikTok and bought it right away. Also, almost a fifth of TikTok users interact with ads. Effective ads on TikTok fit well into the feed.
- TikTok Drives Brand Engagement: TikTok boosts both immediate sales and long-term brand engagement. Loyal customers often become your advertisers. Here are some post-purchase stats:
- 1 in 5 users make a how-to or tutorial video.
- 1 in 4 users post and tag a brand.
- 1 in 4 users show off their purchase in a post.
- 1 in 4 users follow the brand.
How to Leverage TikTok for B2B
Don't limit your efforts in just TikTok ads - even though it's great to start and finetune your content with that channel. Once you've that mastered look into the following:
- Run some Targeted and highly Optimized Ads
- Create stellar Corporate Profiles
- Find Influencers that make sense and seek Collaborations
This is just the tip of the iceberg, with so many other ways to successfully leverage TikTok for your SaaS business. If you need more customized marketing advice, reach out to our team at ShoutEx.