Content Marketing 101 - Types of Content for Startups

Content Marketing at a startup is exciting...

Your canvas is empty, you are the artist, and content is King.

But what type of content should you go with? Should you focus on blogs, how about podcasts? What about shorts? 

There are numerous things to dabble with, each with new opportunities and pitfalls. So, let’s dive deeper into content types and learn to leverage each one effectively.

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

– Michael Brenner

Blog Posts: The Meat and Potatoes of Content Marketing

Blog posts are foundational to any content marketing strategy. They offer a versatile platform to share industry insights, updates, how-tos, and thought leadership pieces. Regularly updated blogs help improve SEO, keep your audience engaged, and position your startup as a knowledgeable resource in your field.

Pro Tips:

• Keep your blog posts consistent in frequency and quality.
• Use a mix of short and long-form content.
• Incorporate keywords naturally to boost SEO.
• Engage with readers through comments and social shares.

Videos: Engaging and Easily Digestible

Videos are incredibly effective at capturing attention and conveying complex information in a digestible format. Whether it’s a product demo, customer testimonial, or a behind-the-scenes look at your company, videos can humanize your brand and create a deeper connection with your audience.

Pro Tips:

• Keep videos short and to the point to maintain viewer interest.
• Use high-quality visuals and sound for a professional look.
• Include captions and descriptions for better accessibility and SEO.
• Promote your videos on YouTube, social media, and your website.

Infographics: Perfect for Visual Learners

Infographics are a great way to present data and complex information in an easy-to-understand visual format. They can simplify topics and make your content more shareable.

Pro Tips:

• Use clear and concise text alongside compelling visuals.
• Focus on one main idea per infographic to avoid clutter.
• Share infographics on social media and include them in blog posts.
• Consider creating interactive infographics for enhanced engagement.

Webinars: Great for In-Depth Discussions

Webinars allow you to engage with your audience in real-time, offering in-depth insights and fostering interactive discussions. They are perfect for educational content, product launches, and industry panels.

Pro Tips:

• Promote your webinar well in advance.
• Encourage live participation through Q&A sessions.
• Record webinars to repurpose as on-demand content.
• Follow up with attendees to keep the conversation going.

Web Series: Build a Loyal Audience Over Time

A web series is a collection of related videos released over a period of time, creating anticipation and encouraging viewers to return for more. This format helps build a loyal audience and establish a recurring engagement cycle.

Pro Tips:

• Plan your content to ensure each episode adds value.
• Maintain a consistent release schedule.
• Use cliffhangers and teasers to build anticipation.
• Engage with viewers between episodes on social media.

Slide Decks: Ideal for Sharing Insights and Data

Slide decks are perfect for presenting complex information in a structured format. They are especially useful for sharing insights from reports, research findings, and educational content.

Pro Tips:

• Keep slides visually appealing with minimal text.
• Use charts, graphs, and images to illustrate points.
• Share slide decks on platforms like SlideShare and LinkedIn.
• Embed slide decks in blog posts and presentations.

Online Courses: Establish Yourself as an Expert

Online courses allow you to share your expertise in a structured learning format. They are a powerful way to establish authority and provide significant value to your audience.

Pro Tips:

• Break down your course into manageable modules.
• Include a mix of videos, readings, and interactive elements.
• Offer certificates of completion to add value.
• Promote your course through email marketing and social media.

Podcasts: Reach People on the Go

Podcasts are ideal for reaching audiences who prefer to consume content while multitasking, such as during commutes or workouts. They offer a personal and engaging way to share stories, interviews, and discussions.

Pro Tips:

• Keep episodes consistent in length and format.
• Use high-quality audio equipment for clear sound.
• Publish episodes on platforms like iTunes, Spotify, and Google Podcasts.
• Promote each episode on social media and your website.

Research Reports: Show Off Your Knowledge

Research reports provide in-depth analysis and insights into specific topics. They position your startup as a thought leader and can attract media attention and backlinks.

Pro Tips:

• Use reliable data sources and cite them appropriately.
• Present findings in a clear and concise manner.
• Include visuals like charts and graphs to support your data.
• Share reports with industry publications and influencers.

White Papers: In-Depth and Authoritative

White papers are detailed documents that explore complex issues and solutions. They are ideal for showcasing your expertise and providing valuable information to your audience.

Pro Tips:

• Focus on one main topic or problem per white paper.
• Include real-world examples and case studies.
• Offer white papers as gated content to capture leads.
• Promote them through email campaigns and social media.

Case Studies: Highlight Your Successes

Case studies are powerful tools for demonstrating your success stories. They provide potential clients with real-life examples of how your product or service has delivered results.

Pro Tips:

• Highlight key metrics and outcomes.
• Use quotes and testimonials from satisfied clients.
• Structure the case study with a clear problem-solution-outcome format.
• Share case studies on your website and during sales pitches.

Magazines: Own Your Niche with Style

Publishing your own magazine allows you to curate content that is entirely in line with your brand’s voice and vision. It’s a bold way to establish authority and keep your audience engaged with high-quality content.

Pro Tips:

• Include a mix of articles, interviews, and visuals.
• Maintain a consistent publishing schedule.
• Distribute digitally and, if possible, in print.
• Use the magazine to feature partners, clients, and industry experts.

Books: The Ultimate Authority Builder

Writing a book positions you as an authority in your industry. It’s a significant undertaking, but it can greatly enhance your credibility and provide long-term value.

Pro Tips:

• Choose a topic that showcases your expertise.
• Develop a detailed outline before you start writing.
• Promote your book through speaking engagements and media appearances.
• Use the book as a lead magnet or premium offering.

Let's get Rollin!

This list is never ending, but it covers the main types of content your Startup should consider. 

Also, think about your expertise, resources, and budget. It's not just about the money, but also the time you have to invest.

Keep these factors in mind, choose the types of content you want to create, and then get started!