AI is no longer a “nice-to-have” tool. It’s now the backbone of content creation, research, coding, marketing, and even day-to-day productivity. But with so many powerful AI models available, choosing the right one can feel overwhelming.
At ShoutEx, we help teams adopt and operationalize AI—so here’s a clear breakdown of the top five models today: ChatGPT, Grok, Gemini, Claude, and Perplexity.
This guide shows where each one shines, what they’re best used for, and how to pick the right tool for the job.
Best for:
Creative work, brainstorming, writing, coding, content refinement, and everyday productivity.
ChatGPT excels at turning rough ideas into polished content and helping teams speed up workflows. It supports text, images, audio, and file-based inputs, making it extremely versatile.
Where it shines:
Brainstorming and expanding ideas
Writing and editing articles, scripts, and stories
Debugging and generating code
Producing structured guides, learning paths, and teaching material
Marketing content, storytelling, and campaign messaging
Why teams love it:
ChatGPT maintains long-form context, supports advanced custom GPTs, and is ideal for teams needing reliable creativity and structured output.
ShoutEx tip: Automate recurring tasks by building custom GPTs for writing, planning, coding, and research.
Best for:
Social media, trends, real-time commentary, and edgy, personality-driven content.
Grok pulls directly from X (Twitter), which makes it uniquely capable of understanding what’s trending right now.
Where it shines:
Summarizing trending topics
Capturing social sentiment
Producing viral-style posts
Quick commentary with personality and attitude
Why teams love it:
Its bold communication style and instant updates make it perfect for creators, marketers, and social-first brands.
ShoutEx tip: Use Grok for real-time posts that need punch, wit, and cultural awareness.
Best for:
Teams that live inside Google Workspace—Docs, Sheets, Slides, Gmail, and Drive.
Gemini’s biggest strength is native integration with Google apps, enabling seamless collaboration and real-time data access.
Where it shines:
Planning and executing projects in Google Docs and Sheets
Research using live, up-to-date web results
Collaborative team workflows
Automating repeated tasks across Gmail and Workspace
Why teams love it:
Its structured, business-focused environment makes it ideal for companies already built on Google Workspace.
ShoutEx tip: Use Gemini to manage shared documents and workflows—perfect for operational teams.
Best for:
Complex reasoning, long-form reading, technical content, legal summaries, and ethical writing.
Claude handles massive documents (200k+ tokens) with accuracy and clarity, making it one of the best tools for serious, high-precision work.
Where it shines:
Reviewing long documents
Summarizing legal, policy, or research materials
Rewriting complex technical drafts
Handling tasks requiring careful nuance and accuracy
Why teams love it:
Claude produces balanced, fact-focused, natural writing—ideal for teams handling professional or regulatory content.
ShoutEx tip: Use Claude when you need airtight summaries, fact-checks, or deep analysis of complex documents.
Best for:
Research, fact-checking, citations, comparative analysis, and trustworthy sourcing.
Perplexity acts like an AI-powered research assistant—it always cites sources and provides transparent evidence.
Where it shines:
Citation-backed research
Academic or technical topics
Comparing data across credible sources
Fast, accurate summaries ideal for reports and documentation
Why teams love it:
If your work demands accuracy and visible citations, Perplexity is unbeatable.
ShoutEx tip: Choose Perplexity when research integrity, citations, and factual certainty matter most.
ChatGPT for creation
Perplexity for research
Claude for technical depth
Gemini for Google-based workflows
Grok for social awareness
That combination covers 95% of modern workflows.
Every AI model has strengths—and the real power comes from knowing when to use which one.
At ShoutEx, we help organizations deploy the right mix of AI tools to boost productivity, reduce costs, and supercharge creativity. If you want to understand how these tools can fit into your workflow, we’d love to help.