AI is no longer a “nice-to-have” tool. It’s now the backbone of content creation, research, coding, marketing, and even day-to-day productivity. But with so many powerful AI models available, choosing the right one can feel overwhelming.
At ShoutEx, we help teams adopt and operationalize AI—so here’s a clear breakdown of the top five models today: ChatGPT, Grok, Gemini, Claude, and Perplexity.
This guide shows where each one shines, what they’re best used for, and how to pick the right tool for the job.
1. ChatGPT — The Creative Powerhouse
Best for:
Creative work, brainstorming, writing, coding, content refinement, and everyday productivity.
ChatGPT excels at turning rough ideas into polished content and helping teams speed up workflows. It supports text, images, audio, and file-based inputs, making it extremely versatile.
Where it shines:
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Brainstorming and expanding ideas
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Writing and editing articles, scripts, and stories
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Debugging and generating code
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Producing structured guides, learning paths, and teaching material
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Marketing content, storytelling, and campaign messaging
Why teams love it:
ChatGPT maintains long-form context, supports advanced custom GPTs, and is ideal for teams needing reliable creativity and structured output.
ShoutEx tip: Automate recurring tasks by building custom GPTs for writing, planning, coding, and research.
2. Grok — The Real-Time Trend Machine
Best for:
Social media, trends, real-time commentary, and edgy, personality-driven content.
Grok pulls directly from X (Twitter), which makes it uniquely capable of understanding what’s trending right now.
Where it shines:
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Summarizing trending topics
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Capturing social sentiment
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Producing viral-style posts
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Quick commentary with personality and attitude
Why teams love it:
Its bold communication style and instant updates make it perfect for creators, marketers, and social-first brands.
ShoutEx tip: Use Grok for real-time posts that need punch, wit, and cultural awareness.
3. Gemini — The Google Workspace Workhorse
Best for:
Teams that live inside Google Workspace—Docs, Sheets, Slides, Gmail, and Drive.
Gemini’s biggest strength is native integration with Google apps, enabling seamless collaboration and real-time data access.
Where it shines:
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Planning and executing projects in Google Docs and Sheets
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Research using live, up-to-date web results
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Collaborative team workflows
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Automating repeated tasks across Gmail and Workspace
Why teams love it:
Its structured, business-focused environment makes it ideal for companies already built on Google Workspace.
ShoutEx tip: Use Gemini to manage shared documents and workflows—perfect for operational teams.
4. Claude — The Deep Thinker
Best for:
Complex reasoning, long-form reading, technical content, legal summaries, and ethical writing.
Claude handles massive documents (200k+ tokens) with accuracy and clarity, making it one of the best tools for serious, high-precision work.
Where it shines:
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Reviewing long documents
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Summarizing legal, policy, or research materials
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Rewriting complex technical drafts
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Handling tasks requiring careful nuance and accuracy
Why teams love it:
Claude produces balanced, fact-focused, natural writing—ideal for teams handling professional or regulatory content.
ShoutEx tip: Use Claude when you need airtight summaries, fact-checks, or deep analysis of complex documents.
5. Perplexity — The Research Engine
Best for:
Research, fact-checking, citations, comparative analysis, and trustworthy sourcing.
Perplexity acts like an AI-powered research assistant—it always cites sources and provides transparent evidence.
Where it shines:
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Citation-backed research
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Academic or technical topics
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Comparing data across credible sources
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Fast, accurate summaries ideal for reports and documentation
Why teams love it:
If your work demands accuracy and visible citations, Perplexity is unbeatable.
ShoutEx tip: Choose Perplexity when research integrity, citations, and factual certainty matter most.
So Which One Should You Use?
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ChatGPT for creation
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Perplexity for research
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Claude for technical depth
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Gemini for Google-based workflows
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Grok for social awareness
That combination covers 95% of modern workflows.
AI is a Toolkit, Not a Single Tool
Every AI model has strengths—and the real power comes from knowing when to use which one.
At ShoutEx, we help organizations deploy the right mix of AI tools to boost productivity, reduce costs, and supercharge creativity. If you want to understand how these tools can fit into your workflow, we’d love to help.