Setting Up Google Search Console and Google Analytics: A Quick Guide

Having your site on Google Search Console and Google Analytics is essential for understanding your website's performance and visibility.

Here’s how to set them up:

Google Search Console

1. Site Speed Check:

   • Ensure your site speed is above 90 on Google PageSpeed.
   • PageSpeed is a good indicator of overall site UX.
   • If your sites UX is poor, Google is unlikely to send traffic your way - no matter how much you optimize Content.
   • So if your PageSpeed is low, you need to address your site's server and technical issues first. 

1. Add Your Site:

   • Go to Google Search Console.
   • Click “Start Now” and select “URL Prefix.”
   • Copy your site URL and paste it.
     
     

2. Verify Your Site:

   • You can verify your site using a number of methods.
   • DNS entry is the prefereed method, but requires access to your Domain settings.
   • An easier method is using HTML meta tag verification.
   • This lets you copy the meta tag and place it using a Plugin (helpful if you have a WordPress site.)
   • Once the code is installed, activate and verify it on Google Search Console.
     
     

3. Submit Sitemap:

   • Navigate to the sitemap section.
   • Enter your sitemap URL and submit.
     
     

4. Explore Metrics:

   • View clicks, impressions, and CTR.
   • Analyze popular pages and keywords.

Google Analytics

1. Create an Account:

   • Go to Google Analytics and click “Start for Free.”
   • Enter your account details and property name.
   • Configure data sharing settings.
     
     

2. Connect Google Analytics with your Site:

   • If you are using WordPress, then install and activate the Site Kit by Google plugin.
   • If not, then generate a Tag on Google Analytics, and directly add it to your Site's HTML Code. Just Google tutorials on how to the exact setup works for your Site's CMS framework.
   • Connect your Google account and configure the service.
     
     
3. Analyze Data:

• After a few days, data will populate.
• Check user visits, behavior, and real-time traffic.

Make Data Driven Decisions

Connect your site to Google Search Console and Analytics today for better insights and improved SEO.

Through this connection, you can make better, data-driven decisions on how your site is performing, what content is working and what UX needs to be improved.

If you need more help in setting up your business analytics, reach out to our team at ShoutEx.