At ShoutEx, we understand that SEO is critical for your SaaS startup's growth. Today, we're diving into some lesser-known features of Google Search Console that can give you a significant edge in your digital marketing efforts.
Discovering Search Console Insights
One hidden gem in Google Search Console is the Search Console Insights feature. This tool allows you to see how well your new blog posts are performing before they show up in the main Search Console data.
For instance, if you've just published a post on "Maximizing Productivity with SaaS Tools in 2024," you can use this feature to see initial views and engagement even before the standard metrics update. This early insight can help you gauge whether your content is resonating with your audience.
Tracking Organic Search Traffic
Organic search traffic is a vital metric for any SaaS startup. In Search Console, you can see the percentage of your traffic coming from organic search. If you're hitting 40% or higher, that's fantastic! This shows that your SEO efforts are paying off. Keep an eye on your top-performing keywords to understand what’s driving traffic to your site.
Evaluating Backlink Quality
Backlinks are crucial for SEO, but not all backlinks are created equal. Use Search Console to see which backlinks are actually driving traffic to your site. For example, if a link from saastools.com has brought eight clicks, it’s a valuable backlink. On the other hand, backlinks that don’t bring any traffic might be from low-quality or fake websites.
Monitoring Indexed Pages
Regularly check your indexed pages in Search Console. If you see a spike in pages that are not indexed, investigate to see if these are important pages like blogs or product features. Pages not indexed could be due to issues like being blocked by robots.txt or being duplicates. Ensure your critical pages are indexed to maintain your SEO health.
Keeping an Eye on Page Experience
Page experience is crucial, and web building platforms can sometimes lag in updates, affecting your site's performance metrics. Regularly check the Page Experience report in Search Console. If your pages move from “Good” to “Needs Improvement,” it might be time to update your platform settings or address other technical issues.
Utilizing Regex in Search Console
Regex can be a powerful tool for filtering specific types of pages in Search Console. For instance, you can filter pages with certain language tags like Arabic or French using regex. This helps you analyze the performance of your translated pages, which can be a significant traffic driver if done correctly.
Maximizing Discover Traffic
Google Discover can provide a significant traffic boost. Keep an eye on your Discover performance in Search Console. Ensure your content is engaging and relevant, as Discover prefers high-quality, visually appealing content.
Scaling Indexed Pages
Having a robust number of indexed pages is essential for increasing your site’s visibility. Aim to have thousands of indexed pages to be considered a significant site by Google. Regularly adding quality content can help achieve this.
SEO is a Long-term Game
These tips will help you leverage Google Search Console to its full potential, ensuring your SaaS startup’s SEO strategy is on point for 2024. Regularly monitor these metrics, make necessary adjustments, and watch your organic traffic grow. At ShoutEx, we're dedicated to helping SaaS startups thrive in the digital space. Stay tuned for more insights and strategies to boost your SEO game.