Setup Bing Webmaster Tools for Your SaaS Startup

Did you know that Bing has a global market share of 3.4%? Despite its modest share, Bing attracts a valuable audience, with 4 out of 5 users being older and having a household income of over $100K. Bing also has more desktop searches, which can be advantageous for your SaaS startup. Considering these Bing facts, it's worthwhile to invest in Bing Webmaster Tools

But, Why Bing Webmaster Tools?

Many businesses focus solely on Google, neglecting the potential of Bing. However, tapping into Bing's audience can provide a competitive edge, especially since the platform captures a different demographic. Bing users tend to be more affluent and mature, which can be beneficial for Startups targeting these groups.

Submitting Your Website to Bing Webmaster Tools

So now let's guide you through submitting your website to Bing Webmaster Tools. This tutorial is essential for boosting your online presence. 

Method 1: Using Google Search Console

1. Google Search Console Verification:

   • Before starting with Bing Webmaster Tools, ensure your website is connected to Google Search Console. This is crucial as Google drives the majority of traffic.
     
     

2. Connecting Bing to Google Search Console:

   • Go to Bing Webmaster Tools and click "Get Started".
   • Select "Google" and choose the Google account associated with your Search Console.
   • Import your sites by clicking "Import" and then "Continue".
   • Allow access and select your website, then click "Import".
     
     

3. Confirmation:

   • Once you see the success message, your site is added to Bing Webmaster Tools.
   • You’ll need to wait 48 hours to see your site’s data under "Search Performance".

Method 2: Manual Submission via WordPress Plugin

1. Manual Submission:

   • Go back to the Bing Webmaster Tools landing page.
   • Click "Get Started" and sign up using Microsoft, Google, or Facebook.
   • Add your site manually by entering the URL as it appears online.
     
     

2. HTML Meta Tag Verification:

   • Under "Add and Verify Your Site", select "HTML Meta Tag" and copy the provided code.
   • Go to your WordPress dashboard and install the "Insert Headers and Footers" plugin by WPBeginner.
   • Paste the copied meta tag code into the "Scripts in Header" section of the plugin and save.
     
     

3. Verification:

   • Return to Bing Webmaster Tools and click "Verify" under the HTML Meta Tag option.
   • Your site will be successfully added to Bing Webmaster Tools.

Invest time into Bing Webmaster Tools

By following these steps, you can tap into the potential of Bing and drive more traffic to your website. Bing’s unique audience can be a valuable addition to your digital strategy at your Startup. And even though it won't be driving major traffic to your site, its still worth investing time regularly to checkup on sitemaps, rankings and click through rates.

If you have  more questions, reach out to our team at ShoutEx.