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Content Marketing Audit

Get your Free Content Marketing consultation with our award winning team.
  • Content Alignment
  • Inventory and Analysis
  • Audience Engagement
  • SEO Performance
Content Marketing team at Tech SaaS Startup

Who is the Audit for?

Marketing Teams at Startups

This Content Marketing Audit is designed specifically for marketing teams at startups seeking a comprehensive understanding of their content marketing effectiveness. By evaluating current strategies, identifying strengths and weaknesses, and offering actionable insights, this audit provides a clear picture of how well content is performing. It helps pinpoint areas for improvement, optimize content for better engagement, and ultimately, drive more growth and success for your startup. Whether you're aiming to refine your messaging, boost audience interaction, or increase conversions, this audit is an essential tool for achieving your marketing goals.

Market your Content

We can discuss your current content marketing efforts and what needs improvements.
Content alignment as part of Content Marketing audit

Content Alignment

We will evaluate how your brand's voice and message comes across all platforms. This is important to create a unified brand experience, strengthen customer relationships, and achieve long-term business success.

Content Marketing Audit inventory and analysis

Inventory & Analysis

A complete log of different types of content (long form vs short form), writing style, types of media inclusion and platform usage for the content library.


Audience Engagement

Overview of engagements across all platforms and content types. Comparison with competitor averages with industry best-practices suggestions.

Top SEO Rankings

SEO Analysis

SEO analysis of Content to evaluate keyword performance, rankings and generated quality of visitors, with recommendations on increasing brand awareness, demand-gen and leads.  

Frequently Asked Questions

What is a content marketing audit, and why is it important?

A content marketing audit is a comprehensive review of your existing content assets to assess their performance, quality, and alignment with your marketing goals. It involves evaluating your content's effectiveness in attracting, engaging, and converting your target audience. This audit is crucial because it helps identify strengths and weaknesses in your content strategy, uncovering opportunities for improvement. By understanding what works and what doesn't, you can refine your content to better meet the needs of your audience, enhance SEO performance, and achieve your business objectives.

What elements are typically included in a content marketing audit?

A content marketing audit usually includes a thorough analysis of several key elements: content inventory (cataloging all existing content), content performance metrics (such as traffic, engagement, and conversion rates), SEO analysis (evaluating keyword usage, backlinks, and on-page SEO), audience analysis (understanding who is consuming your content and how), competitive analysis (comparing your content with competitors'), and content quality assessment (checking for relevance, accuracy, and value). These elements help provide a holistic view of your content's effectiveness and areas for enhancement.

How long does a content marketing audit take to complete?

The duration of a content marketing audit can vary depending on the size and complexity of your content assets. For a small to medium-sized business, it might take anywhere from one to three weeks to thoroughly analyze and document the findings. Larger enterprises with extensive content libraries may require several weeks to a few months. The timeline also depends on the depth of the audit and the specific goals you're aiming to achieve. A detailed audit ensures all aspects of your content strategy are meticulously evaluated, leading to more actionable insights.

What are the benefits of conducting a content marketing audit?

Conducting a content marketing audit offers numerous benefits. Firstly, it helps you identify high-performing content, enabling you to replicate its success. Secondly, it reveals underperforming content that may need updating or removal. Thirdly, an audit enhances SEO by identifying opportunities for keyword optimization and backlink improvements. Additionally, it provides insights into your audience's preferences, helping tailor content to their needs. Finally, an audit can uncover gaps in your content strategy, guiding future content creation efforts to ensure alignment with your business goals and audience expectations.

How often should a content marketing audit be conducted?

The frequency of conducting a content marketing audit depends on your business needs and content strategy goals. Generally, it's recommended to perform an audit at least once a year to keep your content fresh, relevant, and aligned with evolving market trends and audience preferences. However, for businesses with rapidly changing industries or those heavily reliant on content marketing, more frequent audits, such as bi-annually or quarterly, may be beneficial. Regular audits ensure continuous improvement and optimization of your content strategy, maximizing its impact and effectiveness.

Can a content marketing audit help improve my website’s SEO performance?

Yes, a content marketing audit can significantly enhance your website's SEO performance. By analyzing keyword usage, content structure, and backlinks, the audit identifies areas for SEO improvement. This includes optimizing on-page elements like meta tags, headings, and internal linking, as well as enhancing content relevance and quality. An audit can also uncover opportunities for creating new content targeting valuable keywords and improving existing content to better match search intent. These optimizations help increase organic traffic, improve search engine rankings, and drive more qualified leads to your website.

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