Case Study
ImGeld
From market data to a subscription trading product
GTM · Growth · Strategy
+250
job interviews conducted
2.5 min
saved per 15 min interview
89%
positive interviewee impression
Building and launching ImGeld
ImGeld turns complex market and industry data into a practical daily research product for active equity traders. It ranks 40 US industries and delivers curated Long and Short candidates using fundamentals, momentum, volatility, and earnings risk.
Methodology
We focused the product around a simple top-down workflow: market context, industry strength, then individual stocks. The GTM work centered on clarifying the target trader, simplifying the value proposition, packaging the free Industry Heat Map as an acquisition tool, and creating a clear path into the paid daily report.
The Solution
ImGeld launched with a free daily Industry Heat Map covering 40 US industries and a paid Long & Short report delivering 20–30 curated candidates each trading day.
The paid product is positioned at $35/month with a 7-day free trial, creating a straightforward free-to-paid funnel.
The Results
Beta launch and usability testing produced a polished interview experience for recruiters and candidates.
Where we are now
Further development
After real-world use and feedback, the product is being redeveloped with more recruiter-facing features for the next release.
Experience highlights
- Ideation
- Brand Development
- Visual Identity
- UX
- Business Development
- iOS Development
- Mobile Apps
More work
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