Case Study
Severa
Boosting Signups for SaaS
SaaS · Growth Hacking · GTM
230%
lift in lead conversions
81%
reduction in bounce rates
+10 min
per session view
Client Overview
Severa is a SaaS application for Professional Services Automation, used by designers, project managers, and other service professionals. They needed GTM support to expand across the Nordics: Finland, Sweden, and the Netherlands.
Methodology
Implement a creative lead-generation campaign that made the business benefits of professional services automation tangible, not just another demo request form.
The Solution
Brainstormed lead-gen concepts with the Severa team. The winning idea: an interactive game embedded in the landing page so prospects could experience the product value.
Built and tested the game in-house, then embedded it with clear messaging and a primary CTA for lead capture, fed by targeted AdWords and social promotions.
Ran viral campaigns and giveaways for power users, then obsessively optimized landing-page conversion. Result: a sharp rise in SaaS signups and global marketing awards.
“Creative lead-generation combined with impressive results.”
The Results
The campaign delivered 2½× more leads than previous efforts on the same budget.
Where we are now
Successful exit to Visma Norway
Creative GTM campaigns skyrocketed user signups. Within a year, Severa was acquired by Visma, a large ERP firm from Norway.
Experience highlights
- Ideation
- Creative Brainstorming
- UX
- Game Development
- AdWords Management
- Go-To-Market
- SaaS Signups
- Lead Generation
- Lead Magnet
- Conversion Optimization
More work
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