Case Study
Kano
Launching SimShowDown
GTM · Web Design · Product Launch
+250
job interviews conducted
2.5 min
saved per 15 min interview
89%
positive interviewee impression
From product to launch
Kano was preparing to launch SimShowDown, a competitive blue-team cybersecurity experience that measures how analysts investigate and respond to realistic cyber incidents. ShoutEx helped turn the product into a clear, distinctive launch story.
Methodology
We worked closely with the Kano team to understand the product, audience and competitive landscape. From there, we developed the positioning, messaging and visual direction around the competitive nature of SimShowDown, bringing together cybersecurity with a more energetic, game-inspired identity.
The Solution
ShoutEx developed the launch experience across the website, messaging and campaign creative.
The work included the SimShowDown web experience, visual system, terminal-inspired campaign assets and event collateral designed to give the launch a consistent identity across digital and physical touchpoints.
The Results
SimShowDown launched with a cohesive GTM identity that Kano could carry from the website into its launch event, sales conversations and future campaigns.
Where we are now
A distinctive launch for SimShowDown
The result was a launch system that made SimShowDown easier to understand and more memorable. The competitive, game-inspired direction gave Kano a visual and messaging platform that could work across the product website, event materials and ongoing sales and marketing.
Experience highlights
- Ideation
- Brand Development
- Visual Identity
- UX
- Business Development
- iOS Development
- Mobile Apps
More work
Keep exploring
