Case Study
NetComm Wireless
Lead and Demand Generation
Lead-Gen · GTM · Product Launch
50+
leads that quarter
20+
in-person demos at the show
10+
positive coverage articles
Project Overview
NetComm Wireless develops network-grade telecommunications equipment in Australia. Ahead of a major 5G announcement at MWC Barcelona, they needed demand, leads, and brand amplification.
Methodology
Built target personas (ONs and OFFs), drafted platform-specific messaging, then ran Google Search/Display and LinkedIn ABM aimed at the right roles, companies, and geographies.
The Solution
Promoted across Google Search, Display, YouTube, Facebook, LinkedIn, and X, with psychographic segmentation to reach the right buyers.
Optimized the microsite UX (content, imagery, CTAs) so traffic converted into qualified leads and demos at the show.
“ShoutEx isn't like any other digital marketing agency. They go above and beyond what is required.”
The Results
The MWC campaign and follow-on demand programs lifted brand presence with prospects and shortened days to close.
Where we are now
Success to acquisition
After the 5G self-install modem launch and strong MWC performance, NetComm Wireless was acquired by Casa Systems.
Experience highlights
- Message Development
- Lead / Demand Gen
- YouTube Ads
- Google Advertising
- LinkedIn Ads
- Social Ads
- Microsite UX
- Conversion Optimization
More work
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