Case Study
Nuage Networks
YouTube drive Lead Magnets
Demand-Generation · Conversion Optimization · Video
140K
qualified video views
21%
reduction in bounce rates
175
generated leads
Client Overview
Nuage Networks, a Software-Defined Networking provider, needed buzz around their “Hero to Zero” campaign: storytelling for network architects plus a Forrester report lead magnet to drive thought leadership and qualified demand.
Methodology
Built a Google Display campaign with sharp creative and interest/behavior targeting to push high-intent traffic into optimized lead-capture landing pages.
The Solution
Amplified with sponsored social updates aimed at the right personas for high CTR.
Iterated the landing page (messaging, usability, A/B tests, mobile optimization, and analytics) until conversion held up under real traffic.
The Results
Video reach and lead capture worked together to raise brand visibility and convert viewers into pipeline.
Where we are now
Demand that compounds
The dual video + lead-magnet motion attracted a large audience and converted viewers into valuable leads, reinforcing Nuage’s position in SDN.
Experience highlights
- Audience Targeting
- Message Development
- Lead Magnets
- UX
- Conversion Optimization
- Ad Creation
- Social Promotions
- Demand Generation
More work
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