90-Day Marketing Plan Template

The emailed packet includes three essential files. First, you'll find a PDF playbook offering a detailed overview of the 90-day plan. Next is a streamlined version of the marketing plan template in a Word document, fully customizable to fit your startup’s needs. Lastly, there's a brief slide deck summarizing the marketing plan, also customizable for presentations to upper management. 

A 90 day marketing plan is a strategic document that outlines the marketing activities and goals for the next three months. It serves as a roadmap to guide your marketing efforts, helping you stay focused, organized, and on track to achieve your objectives. This plan includes specific actions, timelines, and metrics to measure success.

Meeting with leadership at the start of the 90 day marketing plan is crucial because it ensures alignment with the company's overall goals and objectives. It provides an opportunity to discuss priorities, set expectations, and gain buy-in from key stakeholders. This initial meeting helps ensure that everyone is on the same page and working towards a common vision.

Developing rapport with your marketing team involves open communication, active listening, and showing appreciation for their contributions. This is important as you roll out your 90-Day Marketing Plan through this template.

Regular team meetings, one-on-one check-ins, and team-building activities can help build trust and foster a positive working environment. Encouraging collaboration and recognizing individual and team achievements also contribute to strong relationships.

The customer journey is important because it maps out the steps a customer takes from initial awareness to making a purchase and beyond. This is included in the marketing template here.

Understanding this journey helps you create targeted marketing strategies that address customers' needs and pain points at each stage. This ensures a seamless and positive experience, leading to higher satisfaction and loyalty.

A marketing audit is a comprehensive review of your marketing efforts to identify strengths, weaknesses, and areas for improvement. This must be done as part of your 90-Day Marketing plan and covers several key areas:

• SEO: Analyzing your website’s performance in search engines to ensure it ranks well for relevant keywords.
• Ads: Evaluating the effectiveness of your advertising campaigns across different channels.
• Content: Assessing the quality, relevance, and performance of your content marketing efforts.
• Social: Reviewing your social media presence, engagement, and strategies.
• UX: Analyzing the user experience on your website and other digital platforms to ensure they are user-friendly and effective.

To laser focus on a marketing strategy, start by identifying your main goals and target audience. Prioritize activities that directly support these goals and eliminate distractions or tasks that do not contribute to your objectives.

Regularly review and adjust your strategy based on performance data and feedback to stay on track of your 90-Day Marketing Plan template.

When developing marketing tactics, consider your budget, target audience, key messages, and the channels that will be most effective in reaching your audience.

Ensure that each tactic is measurable and aligns with your overall marketing strategy as outlined in your 90-Day Marketing Plan template. Additionally, consider the resources required and the potential return on investment (ROI) for each tactic.

Developing a marketing budget involves analyzing past spending and results to understand what has worked well.

Set clear goals for your upcoming marketing activities and allocate funds to those that are most likely to achieve these goals. Prioritize spending on high-impact activities and ensure you have a balanced budget that covers all necessary areas.

Marketing AI refers to the use of artificial intelligence to automate and optimize marketing tasks. It can help personalize content, predict trends, and improve the efficiency of your marketing efforts. By leveraging AI, you can gain deeper insights into customer behavior, enhance targeting, and achieve better results with less manual effort. This helps optimize your budget as part of your 90-Day Marketing Plan template.

Managing relationships with marketing vendors and agencies involves clear and regular communication. Set expectations and goals upfront, provide ongoing feedback, and maintain a professional and collaborative relationship. This may include sharing the marketing vision that goes beyond the Day Marketing plan.

Regularly review performance and adjust the relationship as needed to ensure it remains beneficial for both parties. This is covered in the marketing template provided.

Tracking and reporting on marketing campaigns require the use of analytics tools to monitor key metrics such as engagement, conversions, and ROI.

Regularly review these metrics to understand the performance of your campaigns. Create reports that highlight successes, areas for improvement, and actionable insights, and share these with stakeholders to keep everyone informed.

This instils confidence in your 90-Day Marketing Plan as well as your overall marketing strategy for the company.