BriteKind

Project Overview

BriteKind is a mobile iOS game created for children up to 6 years old, incorporating an augmented reality component that enhances interactive play. The game allows children to use a flashlight to draw in the air, with the device's front-facing camera tracking the flashlight's movement and translating it into pen strokes on the screen.

BriteKind partnered with ShoutEx to develop a Minimum Viable Product (MVP) for the game. This collaboration included the creation of the Game Design Document, branding, promotional materials, and the marketing strategy for the App Store launch. ShoutEx’s expertise ensured a cohesive and compelling introduction of BriteKind to the market, effectively positioning it for success.

ShoutEx Methodology

ShoutEx approached the project methodically, starting with the creation of a Game Design Document. This allowed us to capture the app's requirements, emphasizing simplicity, fun, and physical activity for children.

Additionally, ShoutEx conducted a thorough competitor analysis to identify similar games or applications in the market. To gain further insights, they consulted with parents of children under 7 to understand their expectations for an app with such capabilities. This comprehensive strategy ensured that the final product met the needs of both the target audience and their caregivers, creating a well-rounded and engaging experience for young users.

Where are we now

Available on the App Store

The MVP app is available on the AppStore for download. We have received considerable positive feedback from parents and educators.