Case Study


GTM | UX | SaaS
SaaS Go To Market Case Study - ManuOnline

lift in Signups


reduction in Bounce Rate


keywords top SERPS

Client Overview

ManuOnline is a leading cloud-based ERP for small to medium sized manufacturing companies. ManuOnline needed a new website that was responsive, modern and functioned to serve its cloud-based users.

ShoutEx Methodology

ShoutEx consulted with the client on their exact needs and target audience preferences through a workshop. 

The Solution

Based on client feedback, industry research and review of google analytics data, ShoutEx prepared a number of user flows and website mockups.



This allowed user funnels to be tweaked to capture SaaS leads through the site, as well as providing informative content to site visitors

They grasped our brand and created a rich animated message with a strong call-to-action.

quote-manu-digital-marketing-agency-seo-ads-tiktok-social-media-lead-generation-demand-generation-local-seo-conversion-rate-optimizationJames Casserly
CEO - ManuOnline

The Results

The final design offers a very streamlined message to the user with clear call-to- actions of free trial signup. The new site, is clean, minimalist and supports mobile view beautifully. This has helped lower bounce rates by 22% and increase conversions.

  • 14% lift in SaaS signups

  • 22% reduction in bounce rates

  • +15 new keywords in Top 10 SERPs 

Where are we now

Leading Finnish Mini ERP

ManuOnline has continued to grow in Finland to become one of the leading Mini ERP - that fully integrates into accounting, inventory, manfuctirng and logistics. With their success in Finland, they have started to tackle the UK market as well.

Logo SaaS Go To Market Case Study

Experience Highlights

  • Site Design
  • Site Analytics
  • UX
  • GTM
  • Lead Gen
  • SaaS User signup