Client Overview
ManuOnline is a leading cloud-based ERP for small to medium sized manufacturing companies. ManuOnline needed a new website that was responsive, modern and functioned to serve its cloud-based users.
ShoutEx Methodology
ShoutEx consulted with the client on their exact needs and target audience preferences through a workshop.
The Solution
Based on client feedback, industry research and review of google analytics data, ShoutEx prepared a number of user flows and website mockups.
![manu-online-animated-1-ux-design-web-app-web-site-digital-marketing manu-online-animated-1-ux-design-web-app-web-site-digital-marketing](https://shoutex.com/hubfs/manu-online-animated-1-ux-design-web-app-web-site-digital-marketing.png)
![manu-online-animated-2-ux-design-web-app-web-site-digital-marketing manu-online-animated-2-ux-design-web-app-web-site-digital-marketing](https://shoutex.com/hubfs/manu-online-animated-2-ux-design-web-app-web-site-digital-marketing.png)
This allowed user funnels to be tweaked to capture SaaS leads through the site, as well as providing informative content to site visitors
They grasped our brand and created a rich animated message with a strong call-to-action.
James Casserly
CEO - ManuOnline
The Results
The final design offers a very streamlined message to the user with clear call-to- actions of free trial signup. The new site, is clean, minimalist and supports mobile view beautifully. This has helped lower bounce rates by 22% and increase conversions.
-
14% lift in SaaS signups
-
22% reduction in bounce rates
-
+15 new keywords in Top 10 SERPs
Where are we now
Leading Finnish Mini ERP
ManuOnline has continued to grow in Finland to become one of the leading Mini ERP - that fully integrates into accounting, inventory, manfuctirng and logistics. With their success in Finland, they have started to tackle the UK market as well.
![Logo SaaS Go To Market Case Study Logo SaaS Go To Market Case Study](https://shoutex.com/hubfs/case-study-erp-saas-software-digital-marketing-finland-manu-ottawa-canada-GTM-strategy-web-app-UX-web-design-logo.png)
Experience Highlights
- Site Design
- Site Analytics
- UX
- GTM
- Lead Gen
- SaaS User signup
Other Case Studies
![](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/case-study-severa-saas-lead-magnet-user-signup-Go-To-Market-strategy-software-lead-gen.jpg?width=700&name=case-study-severa-saas-lead-magnet-user-signup-Go-To-Market-strategy-software-lead-gen.jpg)
Severa
Boosting signups for SaaS
Using creative Go To Market techniques to drive up SaaS signups and increasing the user base of a Pr...
Full Case Study![](https://shoutex.com/hs-fs/hubfs/case-study-ABM-account-based-marketing-telecommunication-hardware-software-provider-lead-magnet-train-solution-railway-network-digital-marketing-solution-google-ads-linkedin-account-based-marketing.jpg?width=700&name=case-study-ABM-account-based-marketing-telecommunication-hardware-software-provider-lead-magnet-train-solution-railway-network-digital-marketing-solution-google-ads-linkedin-account-based-marketing.jpg)
Alcatel-Lucent
Enhanced ABM for Lead Gen
Creative use of ABM in the telecommunication hardware sector addressing Rail Network providers.
Full Case Study![](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/case-study-vurcom-software-saas-lead-gen-mobile-app-ux-design-case-study-success-story-digital-marketing-agency-ottawa-toronto-kitchener-waterloo-ux-web-app-design.jpg?width=700&name=case-study-vurcom-software-saas-lead-gen-mobile-app-ux-design-case-study-success-story-digital-marketing-agency-ottawa-toronto-kitchener-waterloo-ux-web-app-design.jpg)
Vircom
Lead-Gen to lift software sales
Implemented a successful lead-generation campaign for a Software company to drive revenue and build ...
Full Case Study