Case Study

ManuOnline

GTM | UX | SaaS
SaaS Go To Market Case Study - ManuOnline
%

lift in Signups

%

reduction in Bounce Rate

+

keywords top SERPS

Client Overview

ManuOnline is a leading cloud-based ERP for small to medium sized manufacturing companies. ManuOnline needed a new website that was responsive, modern and functioned to serve its cloud-based users.

ShoutEx Methodology

ShoutEx consulted with the client on their exact needs and target audience preferences through a workshop. 

The Solution

Based on client feedback, industry research and review of google analytics data, ShoutEx prepared a number of user flows and website mockups.

manu-online-animated-1-ux-design-web-app-web-site-digital-marketing
manu-online-animated-2-ux-design-web-app-web-site-digital-marketing

 

This allowed user funnels to be tweaked to capture SaaS leads through the site, as well as providing informative content to site visitors

They grasped our brand and created a rich animated message with a strong call-to-action.

quote-manu-digital-marketing-agency-seo-ads-tiktok-social-media-lead-generation-demand-generation-local-seo-conversion-rate-optimizationJames Casserly
CEO - ManuOnline

The Results

The final design offers a very streamlined message to the user with clear call-to- actions of free trial signup. The new site, is clean, minimalist and supports mobile view beautifully. This has helped lower bounce rates by 22% and increase conversions.

  • 14% lift in SaaS signups

  • 22% reduction in bounce rates

  • +15 new keywords in Top 10 SERPs 

Where are we now

Leading Finnish Mini ERP

ManuOnline has continued to grow in Finland to become one of the leading Mini ERP - that fully integrates into accounting, inventory, manfuctirng and logistics. With their success in Finland, they have started to tackle the UK market as well.

Visit ManuOnline
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Experience Highlights

  • Site Design
  • Site Analytics
  • UX
  • GTM
  • Lead Gen
  • SaaS User signup