NetComm Wireless

NetComm Wireless

MWC Barcelona | Demand Gen | Social Media

Profile

NetComm Wireless (NetComm) is a leading developer of bespoke, network-grade telecommunications equipment in Australia.

NetComm planned to make a game-changing 5G announcement at the MWC Barcelona. They wanted to leverage the opportunity to increase demand, generate leads and amplify their brand.

They came to ShoutEx to help them achieve their goals.

ShoutEx Methodology

We started off by developing a target persona and identified the ONs and OFFs of their ideal customer. Based on this reference point, we drafted resonating messages on each of the selected social platforms.

We used several pyschographic segmentation techniques to hone in on our market. Our promotional platforms included Google Search, Display Ads, YouTube, Facebook, LinkedIn and Twitter.

We took our approach a step further by making sure NetComm’s microsite had the best User Experience – from the right content, imagery and Call-To-actions. This gave us superb conversions to capture leads and generate demand.

Experience Highlights

Final Results

Through continuous tracking and monitoring, ShoutEx promoted NetComm at Mobile World Congress using social media marketing for a successful lead & demand-gen campaign.