Project Overview
Pagezii is a Software-as-a-Service application designed for web marketing professionals to help optimize Google Ads, SEO and Social media promotions.
Our task was to develop the PageZii product from the ground up, including ideation, product development and market launch.
ShoutEx Methodology
We delved deeply into the business case for PageZii, employing brainstorming workshops to craft comprehensive concept maps. These sessions were pivotal, fostering creativity and aligning our vision with market needs. Through collaborative ideation, we synthesized ideas, laying the groundwork for PageZii's development journey.
Having honed our grasp of the product, we transitioned to crafting wireframes illustrating typical user journeys within the application. These wireframes served as a blueprint, mapping out the navigation and functionality with precision. By visualizing user flows early on, we ensured alignment between design and functionality, setting a strong foundation for development.
The Solution
Utilizing the wireframes as a guide, we meticulously crafted a product roadmap, meticulously prioritizing feature sets. This strategic roadmap informed our development process, allowing us to focus on coding modular components of the PageZii app systematically.
Our aim was to swiftly iterate towards a Minimum Viable Product (MVP), emphasizing core functionalities essential for user engagement. By deploying the MVP, we aimed to garner invaluable feedback, iteratively refining the product until achieving the elusive Product-Market Fit, where PageZii seamlessly aligned with user needs and market demands.
Following the development of our MVP, we embarked on the next phase by launching the beta version on our website. This marked a pivotal moment as we opened the doors to user feedback and validation. Additionally, recognizing the diverse needs of our user base, we expanded our reach by developing a native iOS version of the app, ensuring accessibility across various platforms. Furthermore, we extended our ecosystem by crafting a WordPress plugin and Chrome extension, enhancing user convenience and integration with existing workflows. These initiatives broadened PageZii's footprint, solidifying its position as a versatile solution in the digital marketing landscape.
Pretty handy SEO tool
Chrome Web Store
Power User
The Results
Following iterative development cycles, we introduced a beta trial of PageZii, marking a significant milestone in our journey. This beta product has been eagerly embraced by numerous marketing departments seeking to elevate their digital marketing endeavors.
Through hands-on usage, these departments are experiencing tangible benefits, leveraging PageZii's tools to refine and optimize their strategies effectively. The beta trial serves as a testament to PageZii's potential, showcasing its ability to empower marketers and drive impactful results in the ever-evolving digital landscape.
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370 new users per month
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2,800+ Lead Magnet downloads
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18% average app bounce rate
Experience Highlights
- Ideation
- Branding
- UX
- Web development
- Product management
- Amazon web services
- Software-as-a-service
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