SavvyBox

ShoutEx Methodology

After consulting with the client to understand their potential user persona, precise requirements, and competitive environment, ShoutEx recommended a comprehensive three-pronged marketing strategy:

1. Develop a Microsite and beta signup page.
2. Craft a demo video illustrating the intended use case.
3. Launch sponsored promotions across social media platforms to generate interest.

The Solution

Following brainstorming sessions and reviewing mockups and wireframes for the new micro website, the team opted for a straightforward WordPress platform emphasizing key messages. The outcome: a concise 4-page microsite, prominently featuring a clear call-to-action to register for the SavvyBox beta program.

To boost signups for the Beta, a multi-faceted promotional campaign was implemented. This included targeted email invitations tailored to specific user segments, strategically crafted social media promotions across platforms such as Google Search, Display, Twitter/X, and Facebook, as well as targeted advertisements.

These efforts were meticulously coordinated to maximize visibility and engagement, effectively reaching potential users across various channels. By leveraging a combination of email outreach, social media presence, and targeted ads, the campaign aimed to generate significant interest and drive conversions for the Beta program