Project Overview
SavvyBox is a startup easing the pain of email overload by prioritizing the inbox of corporate users. The startup needed a pre-launch buzz to generate beta signups.
ShoutEx Methodology
After consulting with the client to understand their potential user persona, precise requirements, and competitive environment, ShoutEx recommended a comprehensive three-pronged marketing strategy:
- Develop a Microsite and beta signup page.
- Craft a demo video illustrating the intended use case.
- Launch sponsored promotions across social media platforms to generate interest.
The Solution
Following brainstorming sessions and reviewing mockups and wireframes for the new micro website, the team opted for a straightforward WordPress platform emphasizing key messages. The outcome: a concise 4-page microsite, prominently featuring a clear call-to-action to register for the SavvyBox beta program.
![Landing page to drive up user signups for MVP mobile app](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/landingpage-micro-site-mockup-1-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png?width=895&height=984&name=landingpage-micro-site-mockup-1-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png)
A detailed storyboard was meticulously crafted for the short video. This storyboard encapsulated the essence of the client's vision, effectively translating their goals and aspirations into a visual narrative. Through collaborative efforts and attention to detail, the storyboard laid the foundation for a compelling and engaging video that resonated with the target audience.
![Mockup of UX of mobile MVP app Mockup of UX of mobile MVP app](https://shoutex.com/hubfs/mockup-1-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png)
![Mockup of Go To Market mobile app strategy Mockup of Go To Market mobile app strategy](https://shoutex.com/hubfs/mockup-3-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png)
To boost signups for the Beta, a multi-faceted promotional campaign was implemented. This included targeted email invitations tailored to specific user segments, strategically crafted social media promotions across platforms such as Google Search, Display, Twitter/X, and Facebook, as well as targeted advertisements.
These efforts were meticulously coordinated to maximize visibility and engagement, effectively reaching potential users across various channels. By leveraging a combination of email outreach, social media presence, and targeted ads, the campaign aimed to generate significant interest and drive conversions for the Beta program
![MVP and GTM with Mobile App MVP and GTM with Mobile App](https://shoutex.com/hubfs/savvy-mobile-ios-app-product-launch-aso-product-hunt-reddit-marketing.jpg)
![Screenshot of MVP iOS mobile app Screenshot of MVP iOS mobile app](https://shoutex.com/hubfs/savvy-ios-mobile-app-launch-aso.png)
Fast execution with high quality web marketing.
Damien Rame
Head of Marketing, SavvyBox
The Results
The microsite effectively conveyed SavvyBox's benefits and facilitated beta signups. The high-quality video garnered thousands of views, attracting potential users. Furthermore, the promotional efforts generated buzz, press coverage, and increased beta signups, contributing to the overall success of the campaign.
-
200+ pre launch signups
-
6,000 visitors generated in first month
-
4 star rating received for Beta App
![LogoiOS mobile app MVP Launch for SMB market LogoiOS mobile app MVP Launch for SMB market](https://shoutex.com/hubfs/sb-logo-digital-marketing-agency-mobile-app-development-ottawa-toronto-montreal-kitchener.png)
Experience Highlights
- Brand Development
- Message Development
- Web Development
- Product Launch
- Conversion Rate Optimization
- ASO / App Store Listing
- Beta Signups
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