Case Study

StandOUT Edge

Fractional CMO | Startup
sydney-harbor-brdige-gtm-client-startup

Client Overview

StandOUT Edge is a new Sydney-based consultancy helping professional service firms sharpen their value proposition and attract better-fit clients. Their goal was simple: launch with clarity, stand out in a crowded market, and grow with confidence.

Project Brief

StandOUT Edge approached ShoutEx at a critical early stage by moving from concept to execution.

They weren’t looking for a piecemeal approach to marketing or business strategy. They needed a Fractional CMO who could move fast, maintain focus, and help them bypass the slow, messy grind many startups face.

What they needed was a strategic marketing partner—someone to help shape the business from the ground up, define the right audience, and take them to market with a clear, compelling offer and message.

Scope of work included:

  • Business offer definition and positioning
  • Advice on brand identity
  • Ideal customer profile (ICP) development
  • Messaging and value proposition
  • Website and landing page development
  • Go-to-market strategy and outreach planning

The Solution

As their business advisor and Fractional CMO, ShoutEx led weekly strategy sessions to guide every stage of the build. From market research to brand direction, we served as their outsourced CMO and marketing department in one.

Competitor-matrix-startup-clients

 

We started with discovery workshops to define the business vision, core services, and ideal clients. We used competitive research, market analysis, and SEO data to identify whitespace and validate their direction.

 

SEO-Rankings-for-startup-client-mockup

 

AI tools were a big part of our process. We used them to accelerate messaging development, refine ICPs, map buyer journeys, and test value props across different customer personas. This let us move faster, iterate quicker, and avoid the usual bottlenecks.

 

StandOUT Edge mind-map

 

With the strategy locked, we designed and built the first version of the website, landing pages, and email flows using HubSpot. HubSpot’s CRM and marketing automation features made it the ideal platform to power outreach and track growth from day one.

 

StandOUT Edge Landing Page - 1 Mockup for CMO client

 

Throughout the process, ShoutEx provided clear direction, fast turnarounds, and hands-on execution. We weren’t just advising from the sidelines. We were in the trenches with the client—guiding strategy, building assets, and shaping every touchpoint.

ShoutEx helped us clarify our message, tighten our positioning, and launch with confidence. Having their Fractional CMO support felt like a full marketing team behind us.

dr-martin-puchert-standout-edge-client-quote-about-shoutex-cmoDr. Martin Puchert
Founder - StandOUT Edge

The Results

StandOUT Edge is now equipped with a clear brand, a focused message, and the infrastructure to scale. The website is live, the outreach playbook is ready, and the foundation is solid.

While it's still early days, the shift from setup to traction has begun. With their GTM plan in motion, StandOUT Edge is ready to engage their market, test offers, and start growing their client base—backed by the clarity and momentum built during our collaboration.

Visit StandOUT Edge
standout-edge-logo-dark1024

Experience Highlights

  • Discovery workshops and research
  • Brand and identity development
  • ICP and messaging strategy
  • Website design and build
  • HubSpot setup and integration
  • Weekly check-ins and guidance
  • GTM and outreach planning