Case Study

Telecommunications Industry Dialogue

UX | Brand | Web Development
Brand and Website development for Non-Profit

Increased website visitors


Reduced bounce rate

Added pages/session

Project Overview

The Telecommunications Industry Dialogue is a group of telecommunications operators and vendors who jointly address freedom of expression and privacy rights in the telecommunications sector in the context of the UN Guiding Principles on Business and Human Rights. The initiative was launched by members Alcatel-Lucent, AT&T, Millicom, NSN (part of Nokia), Orange, Telefonica, Telenor, TeliaSonera and Vodafone.

TID desired a new visual identity and website refresh, for a clear and simplified user experience.

ShoutEx Methodology

ShoutEx was tasked to optimize the website experience to engage high value visitors. This was achieved through extensive interviews and analysis of the current site.



With a good understanding of the areas to focus on, we started to develop the visual identity of the brand.



The Solution

Through an iterative process, our mockups were refined to create a beautiful and highly functional website for TID.


We tried to formulate different visual styles with the brand.


Which included humanized and abstract messages.

Shoutex provided the Telecoms Industry Dialogue with fast and exceptional quality brand services and Web site design.

quote-tid-cd-digital-marketing-agency-seo-ads-tiktok-social-media-lead-generation-demand-generation-local-seo-conversion-rate-optimizationChristine Diamente

The Results

The final rendition of the website is hosted on WordPress and developed using a responsive theme. The end result is an intuitive site that is optimized for search engines and integrated with social media channels.

  • 250% lift in website traffic because of improved SEO

  • 19% reduction in bounce rates

  • 2.3 added to average pages per session 

Logo Brand and Website development for Non-Profit

Experience Highlights

  • Brand Development
  • Logo Design
  • User Experience Design
  • Wireframing
  • Interviewing
  • Web Analytics
  • Industry Site Review
  • CMS Selection
  • Web Design and Development