Telecommunications Industry Dialogue

Project Overview

The Telecommunications Industry Dialogue is a group of telecommunications operators and vendors who jointly address freedom of expression and privacy rights in the telecommunications sector in the context of the UN Guiding Principles on Business and Human Rights. The initiative was launched by members Alcatel-Lucent, AT&T, Millicom, NSN (part of Nokia), Orange, Telefonica, Telenor, TeliaSonera and Vodafone.

TID desired a new visual identity and website refresh, for a clear and simplified user experience.

ShoutEx Methodology

ShoutEx was tasked to optimize the website experience to engage high value visitors. This was achieved through extensive interviews and analysis of the current site.

With a good understanding of the areas to focus on, we started to develop the visual identity of the brand.