Project Overview
Vircom is a leading software provider of antispam solution for the Enterprise. Their requirements were simple – they needed a creative lead-gen campaign to drive more free trials of their software.
ShoutEx Methodology
In close collaboration with the client, ShoutEx developed a ROI-driven marketing strategy to drive high conversion-rates for the free trials.
![Lead Generation for Cyber security through Lead Magnets Lead Generation for Cyber security through Lead Magnets](https://shoutex.com/hubfs/vircom-lead-gen-adwords-campaign-digital-marketing-agency-quebec-montreal.png)
![Mockup google display for lead magnet and demand gen Mockup google display for lead magnet and demand gen](https://shoutex.com/hubfs/vircom-lead-gen-adwords-campaign-digital-marketing-agency-quebec-montreal-software-saas-signup.png)
The Solution
With a creative ad program involving “super-hero” concept, ShoutEx was able to deliver very strong click-through- rates through Google Search and Display Ads.
![Example ad for cyber security lead-gen](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png?width=357&height=302&name=vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png)
![Ad example for next-gen antivirus demand-generation](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/vircom-ad-2-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png?width=357&height=302&name=vircom-ad-2-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png)
![ad example of lead-magnet for signups](https://45407161.fs1.hubspotusercontent-na1.net/hub/45407161/hubfs/vircom-ad-3-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png?width=357&height=302&name=vircom-ad-3-vircom-ad-1-lead-gen-super-hero-adwords-digital-marketing-agency-quebec-montreal.png)
Fast execution with high quality web marketing.
Damien Rame
Head of Marketing
The Results
The creative campaign was a solid success with a beautiful site that was self-contained in the Vircom domain. The campaign also provided 5x as many leads by reducing the Cost-per-customer acquisition by nearly 60%
-
5x lift in leads from previous quarter
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60% reduction in CAC
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5.4 SERP lift in keywords on Google
Where are we now
Thriving in SMB and MSP market
Vircom has gone from a promising startup to a globally trusted leader in cybersecurity solutions, demonstrating a firm commitment to protecting its clients against evolving cyber threats. Over the past three decades, thier tailored solutions have served Managed Service Providers and IT experts in small to mid-sized businesses, ensuring simplified, effective security for their diverse needs.
![Logo ofLead Generation/Lead Magnet for Next Gen Anti Virus Cyber software Logo ofLead Generation/Lead Magnet for Next Gen Anti Virus Cyber software](https://shoutex.com/hubfs/vircom-logo-quebec-montreal-software-digital-marketing-agency-for-demand-lead-generation.png)
Experience Highlights
- Audience Targeting
- Message Development
- Lead Generation
- Google Search Advertising
- Google Display Advertising
- Microsite UX
- WordPress Development
- Conversion Rate Optimization
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