Vircom

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Vircom

Lead-Generation| Software Free Trials| Marketing Campaign

Profile

Vircom is a leading software provider of antispam solution for the Enterprise. Their requirements were simple – they needed a creative lead-gen campaign to drive more free trials of their software.

ShoutEx Methodology

In close collaboration with the client, ShoutEx developed a ROI-driven marketing strategy to drive high conversion-rates for the free trials.

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With a creative ad program involving “super-hero” concept, ShoutEx was able to deliver very strong click-through- rates through Google Search and Display Ads.

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The landing page was developed as a WordPress microsite that was self-contained with a strong message, product information, credibility builders and a clear call-to- action.

Experience Highlights

  • Audience Targeting
  • Message Development
  • Lead Generation
  • Google Search Advertising
  • Google Display Advertising
  • Microsite UX
  • WordPress Development
  • Conversion Rate Optimization

Final Results

The creative campaign was a solid success with a beautiful site that was self-contained in the Vircom domain. The campaign also provided twice as many leads by reducing the Cost-per-customer acquisition by nearly 60%.

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