Lead-Generation| Software Free Trials| Marketing Campaign
Vircom is a leading software provider of antispam solution for the Enterprise. Their requirements were simple – they needed a creative lead-gen campaign to drive more free trials of their software.
In close collaboration with the client, ShoutEx developed a ROI-driven marketing strategy to drive high conversion-rates for the free trials.
With a creative ad program involving “super-hero” concept, ShoutEx was able to deliver very strong click-through- rates through Google Search and Display Ads.
The landing page was developed as a WordPress microsite that was self-contained with a strong message, product information, credibility builders and a clear call-to- action.
- Audience Targeting
- Message Development
- Lead Generation
- Google Search Advertising
- Google Display Advertising
- Microsite UX
- WordPress Development
- Conversion Rate Optimization
The creative campaign was a solid success with a beautiful site that was self-contained in the Vircom domain. The campaign also provided twice as many leads by reducing the Cost-per-customer acquisition by nearly 60%.