Case Study
ImGeld
From market data to a subscription trading product
GTM · Growth · Strategy
40
US industries ranked daily
20–30
Long & Short candidates each trading day
$35/mo
with a 7-day free trial
Building and launching ImGeld
ImGeld turns complex market and industry data into a practical daily research product for active equity traders. It ranks 40 US industries and delivers curated Long and Short candidates using fundamentals, momentum, volatility, and earnings risk.
Methodology
We focused the product around a simple top-down workflow: market context, industry strength, then individual stocks. The GTM work centered on clarifying the target trader, simplifying the value proposition, packaging the free Industry Heat Map as an acquisition tool, and creating a clear path into the paid daily report.
The Solution
ImGeld launched with a free daily Industry Heat Map covering 40 US industries and a paid Long & Short report delivering 20–30 curated candidates each trading day.
The paid product is positioned at $35/month with a 7-day free trial, creating a straightforward free-to-paid funnel.
The Results
ImGeld launched with a clear free-to-paid model: a free Industry Heat Map for discovery and a paid daily report for traders who want actionable stock candidates.
Where we are now
Live and evolving
ImGeld is continuing to evolve based on real-world use, with ongoing improvements to the research methodology, product experience, and acquisition funnel.
Experience highlights
- Ideation
- Product Strategy
- GTM
- Brand
- UX
- Web Development
- Growth
