Case Study
Kano
Launching SimShowDown
GTM · Web Design · Product Launch · LinkedIn Campaign · CRO
Dozens
of sales conversations
1
major product launch in Nashville
Live
product feedback from the market
Launching a new cybersecurity product
Kano Cyber was preparing to launch SimShowDown, its competitive CTF experience for cybersecurity teams. ShoutEx helped take the product to market with a new website experience, launch positioning, promotional campaign and conversion-focused landing pages.
Methodology
We started with the product and its audience: security leaders and practitioners who needed to quickly understand what made SimShowDown different. We refined the positioning and messaging, then carried that story across the website, LinkedIn campaign and launch materials leading into the Nashville event.
The Solution
We overhauled the website experience and developed dedicated landing pages that made SimShowDown easier to understand, while simplifying calls to action and reducing friction around conversion.
Alongside the website, we developed a promotional LinkedIn campaign and launch creative designed to build awareness before Nashville and give the Kano team a consistent story for conversations at the event.
The Results
SimShowDown successfully launched in Nashville, turning the event into an opportunity for both customer conversations and real-world product validation.
Where we are now
A successful launch in Nashville
The Nashville launch generated dozens of sales conversations and gave the Kano team valuable feedback directly from the market. That feedback created a clearer picture of how prospects understood SimShowDown and where the product, messaging and conversion experience could continue to improve.
Experience highlights
- Ideation
- Visual Identity
- UX
- GTM
- PMF
- Web Design
- Conversion Optimization
- Ads
