Enecto provids a B2B Identification solution using a code snippet thats part of your website. It matches the visitors IP address with a pool of IP addresses in its database. If there is a match, it identifies the visitor from such and such company. The database is further referenced for BI (Business Intelligence) data provided by Dun & Bradstreet. The application is pretty robust and offers good data on visitors. But it doesn’t have the same level of features as Active Conversion and neither the cool user interface of Demand Base Streamer.
Originally posted 2009-06-10 10:33:56.