Print Advertising Fundamentals

I’ve often gone through the effort of making creative ads for print advertising. Some worked – some didn’t. Sometimes it was the medium (Trade magazine, newspaper) that wasn’t the proper fit. But more often than not, it was the ad itself. I’ve found through experience that even if you have the best marketing hook, you need to take care of simple “mechanics’ to get the most bang out of it. I’m including some of these for you to think about when designing your next creative ad.

Originally posted 2011-12-07 18:30:45.

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