Have you ever heard the expression “Tire-kicking”? Its something we all do when we are shopping around for things we’re interested in. We use this natural sense of weariness before committing to something. The same mentality can be applied to our target audience’s behavior when finding our Google Ads.

A Google text ad is marketing at it’s most fundamental form – pure messaging. Here are a few tips to get the most out of your ad copy.

Each year YouTube audiences are presented with video ads varying from blowout sales on brand new mattresses to the webs most popular brain training programs. What makes us explore these offerings that seem to be tailored to our personal preferences? Although I can’t say every single video ad that I’m exposed to sparks an interest and makes me click, I generally tend to look into an ad that has been delivered to me based on what I have searching for the previous day. Such is the beauty of Google Targeted Ads hard at work!

Looking for an edge on your Google Search ads? Give search ad extensions a try. 

Super bowl commercials are known for their high production values, with costs north of $1 million, and their celebrity spots. As avid marketeers, we follow them quite intently. Here is a list of my top 5 ads from Super Bowl 49.

I’ve often gone through the effort of making creative ads for print advertising. Some worked – some didn’t. Sometimes it was the medium (Trade magazine, newspaper) that wasn’t the proper fit. But more often than not, it was the ad itself. I’ve found through experience that even if you have the best marketing hook, you need to take care of simple “mechanics’ to get the most bang out of it. I’m including some of these for you to think about when designing your next creative ad.