Ever seen how a good company can go bad very quickly (Read wikipedia entry on RIM for a quick history lesson). It’s even faster if the company is SaaS. Without any tangible investment into software, IT or hardware and with no long-term contracts, it’s very easy for customers to ditch SaaS when it starts to sour.
Originally posted 2012-05-19 15:50:52.
I was looking at Mamut, a company recently acquired by one of my clients. Mamut offers installed/on-premise software. So I was surprised to see a message asking visitors to test drive the software on the browser.
I filled out the lead capture from to see they were using Runaware, a citrix-based platform. With this, you can view an instance of Mamut’s desktop client. That’s a pretty cool service. You get to view a full-fledged working copy of a complex system within 30 seconds.
From a lead-generation point of view, this can be an effective way to capture leads who prefer an hands-on approach. Runaware also captures analytics so that you can see what features your lead spent time on. Pretty neat!
Originally posted 2011-09-18 00:25:42.
SaaS or Software as a Service is used to describe web-based software applications that are delivered via the web to a large end-user base. SaaS involves an application vendor hosting a software application such as CRM, Billing Center or a project management system that is available via the internet, usually through a web-browser to a large user-base. The application vendor also provides IT resources including hardware, connectivity and support. The application vendor has the following responsibilities:
Originally posted 2009-03-17 00:22:00.