ManuOnline is a software-as-a-service client that produces an unique MRP and ERP solution. Their claim to fame is how they offer granular functionality to their manufacturing customers. They needed to convey their value proposition in a simple and effective manner through a video. We thought the best way to target their audience is to focus on the benefits rather than the software itself. The result is below.
Originally posted 2012-11-29 03:13:30.
This week we launched our promote your code with ShoutEx campaign. Its designed to target SaaS, cloud services and mobile developers. Over the course of few weeks we released several renditions of this campagin on a smaller test group. Thanks to everyone who participated and helped us fine tune our message. The result is below – enjoy!
Originally posted 2012-12-04 17:15:23.
I came across a cool site today called tamyca. I’ve seen carpooling sites before, but this goes a step further. The idea is simple, rent your unused car for some spending cash. The video below showcases this further (audio in German only.)
Originally posted 2011-03-31 00:59:36.
I often get asked about how to increase conversions for a SaaS funnel. These are some pointers I share with my clients:
Originally posted 2011-09-16 13:44:59.
Ever seen how a good company can go bad very quickly (Read wikipedia entry on RIM for a quick history lesson). It’s even faster if the company is SaaS. Without any tangible investment into software, IT or hardware and with no long-term contracts, it’s very easy for customers to ditch SaaS when it starts to sour.
Originally posted 2012-05-19 15:50:52.
I was looking at Mamut, a company recently acquired by one of my clients. Mamut offers installed/on-premise software. So I was surprised to see a message asking visitors to test drive the software on the browser.
I filled out the lead capture from to see they were using Runaware, a citrix-based platform. With this, you can view an instance of Mamut’s desktop client. That’s a pretty cool service. You get to view a full-fledged working copy of a complex system within 30 seconds.
From a lead-generation point of view, this can be an effective way to capture leads who prefer an hands-on approach. Runaware also captures analytics so that you can see what features your lead spent time on. Pretty neat!
Originally posted 2011-09-18 00:25:42.