Project Overview
Bell Labs is a renowned research and scientific development company that pioneers advancements in telecommunications. Every year, Bell Labs holds a prestigious competition to promote innovative research within engineering labs and universities worldwide. This competition serves as a platform for showcasing cutting-edge ideas and breakthroughs in technology.
The goal of our marketing campaign was to elevate the profile of the Bell Labs Prize competition within the international engineering and scientific communities. By targeting top-tier researchers and academics, the campaign aimed to attract high-caliber entries, stimulate global interest, and reinforce Bell Labs' commitment to fostering innovation and excellence in telecommunications research.
![Signup page for Academic Research Prize promotions through Social and Digital Ads Signup page for Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/blp-social-promotion-prize-drive-up-signups-software-solution-academic-provider-telecomm.png)
ShoutEx Methodology
The Solution
We chose the Google Display Network for its expansive reach and precise targeting capabilities. With a global audience, GDN allowed for tailored messaging across diverse demographics and regions.
![Google Ads breakdown with Academic Research Prize promotions through Social and Digital Ads Google Ads breakdown with Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/google-ads-break-down-blp-social-promotion-prize-drive-up-signups-software-solution-academic-provider-telecomm.png)
![Google Search ads for Academic Research Prize promotions through Social and Digital Ads Google Search ads for Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/google-search-ads-blp-social-promotion-prize-drive-up-signups-software-solution-academic-provider-telecomm.png)
![Twitter, LinkedIn and Facebook ads for Academic Research Prize promotions through Social and Digital Ads Twitter, LinkedIn and Facebook ads for Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/x-segment-twitter-blp-social-promotion-prize-drive-up-signups-software-solution-academic-provider-telecomm.png)
![X/Twitter sponsored post for Academic Research Prize promotions through Social and Digital Ads X/Twitter sponsored post for Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/x-twitter-blp-social-promotion-prize-drive-up-signups-software-solution-academic-provider-telecomm.png)
Its visual format enabled impactful storytelling, vital for conveying Alcatel-Lucent's brand values and solutions effectively. Moreover, GDN's advanced analytics provided insights into campaign performance, facilitating optimization for maximum impact.
ShoutEx is reliable and eagerly adapts to the needs of the project.
Charl Bahr
Nokia Bell Labs
The Results
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120,000+ visitors to the site
-
7,500 applicants signed up
-
300,000+ handed out as prize money
![Prize winners social promotions of Academic Research Prize promotions through Social and Digital Ads Prize winners social promotions of Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/bell-lab-winners-blp-social-promotion-prize-drive-up-signups-software-solution-academic-provider-telecomm.png)
![Logo of Academic Research Prize promotions through Social and Digital Ads Logo of Academic Research Prize promotions through Social and Digital Ads](https://shoutex.com/hubfs/nkbl-gtm-marketing-digital-social-promotion-signups-competiton-registration-STEM.png)
Experience Highlights
- Audience targeting
- Message development
- Campaign Optimization
- Google Search Advertising
- Google Display Advertising
- LinkedIn Sponsored Updates
- X/Twitter Promotion
- Facebook Advertising
- YouTube Promotion
- Bing Ads
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