Case Study

Bell Labs Prize

Brand Awareness | Corporate | Enterprise
Digital marketing success story of Academic Research Prize promotions through Social and Digital Ads
K

Unique visitors

Applicants

$ K

Prize money

Project Overview

Bell Labs is a renowned research and scientific development company that pioneers advancements in telecommunications. Every year, Bell Labs holds a prestigious competition to promote innovative research within engineering labs and universities worldwide. This competition serves as a platform for showcasing cutting-edge ideas and breakthroughs in technology. 

The goal of our marketing campaign was to elevate the profile of the Bell Labs Prize competition within the international engineering and scientific communities. By targeting top-tier researchers and academics, the campaign aimed to attract high-caliber entries, stimulate global interest, and reinforce Bell Labs' commitment to fostering innovation and excellence in telecommunications research.

Signup page for Academic Research Prize promotions through Social and Digital Ads

ShoutEx Methodology

ShoutEx promoted the competition through online advertising and social media. The team devised a comprehensive plan, utilizing Search and Display Ads across popular networks to maximize reach. This strategic approach ensured high visibility and engagement within the target audience, effectively driving interest and participation in the Bell Labs Prize competition.

The Solution

We chose the Google Display Network for its expansive reach and precise targeting capabilities. With a global audience, GDN allowed for tailored messaging across diverse demographics and regions.

Google Ads breakdown with Academic Research Prize promotions through Social and Digital Ads
Google Search ads for Academic Research Prize promotions through Social and Digital Ads
Twitter, LinkedIn and Facebook ads for Academic Research Prize promotions through Social and Digital Ads
X/Twitter sponsored post for Academic Research Prize promotions through Social and Digital Ads

Its visual format enabled impactful storytelling, vital for conveying Alcatel-Lucent's brand values and solutions effectively. Moreover, GDN's advanced analytics provided insights into campaign performance, facilitating optimization for maximum impact.

ShoutEx is reliable and eagerly adapts to the needs of the project. 

cb-quoteCharl Bahr
Nokia Bell Labs

The Results

The Bell Labs Prize has successfully attracted thousands of interested visitors to its website and captured hundreds of qualified submissions from top researchers and innovators. Due to its overwhelming success, the program has been held consecutively for several years. Each year, it continues to foster groundbreaking research and drive global interest in telecommunications advancements, solidifying Bell Labs' reputation as a leader in scientific innovation and research. This sustained success highlights the competition's impact in encouraging and recognizing pioneering contributions to the field.

  • 120,000+ visitors to the site

  • 7,500 applicants signed up

  • 300,000+ handed out as prize money

Prize winners social promotions of Academic Research Prize promotions through Social and Digital Ads
Logo of Academic Research Prize promotions through Social and Digital Ads

Experience Highlights

  • Audience targeting
  • Message development
  • Campaign Optimization
  • Google Search Advertising
  • Google Display Advertising
  • LinkedIn Sponsored Updates
  • X/Twitter Promotion
  • Facebook Advertising
  • YouTube Promotion
  • Bing Ads
       

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