Project Overview
Bell Labs is a renowned research and scientific development company that pioneers advancements in telecommunications. Every year, Bell Labs holds a prestigious competition to promote innovative research within engineering labs and universities worldwide. This competition serves as a platform for showcasing cutting-edge ideas and breakthroughs in technology.
The goal of our marketing campaign was to elevate the profile of the Bell Labs Prize competition within the international engineering and scientific communities. By targeting top-tier researchers and academics, the campaign aimed to attract high-caliber entries, stimulate global interest, and reinforce Bell Labs' commitment to fostering innovation and excellence in telecommunications research.
ShoutEx Methodology
The Solution
We chose the Google Display Network for its expansive reach and precise targeting capabilities. With a global audience, GDN allowed for tailored messaging across diverse demographics and regions.
Its visual format enabled impactful storytelling, vital for conveying Alcatel-Lucent's brand values and solutions effectively. Moreover, GDN's advanced analytics provided insights into campaign performance, facilitating optimization for maximum impact.
The Results
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120,000+ visitors to the site
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7,500 applicants signed up
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300,000+ handed out as prize money
Experience Highlights
- Audience targeting
- Message development
- Campaign Optimization
- Google Search Advertising
- Google Display Advertising
- LinkedIn Sponsored Updates
- X/Twitter Promotion
- Facebook Advertising
- YouTube Promotion
- Bing Ads
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