Lead-Generation | AdWords | UX
Severa is a Software-as- a-Service application used for Professional Services Automation by designers, project managers and other service based professionals.
Our task was to implement a creative lead-generation campaign that highlighted the business benefits of using a professional services automation.
We worked very closely with the Severa team to brainstorm different lead-generation concepts. The winning concept relied on creating an online game embedded into the landing page.
The game would allow the user to interact and appreciate the benefits of a Professional Services Automation system. Visitors would be brought into the landing page using highly targeted AdWords and promotions on social media. There would be a primary call-to-action on the page that would capture leads.
Development of the game was carried out by ShoutEx, requiring different game elements to be programmed and tested. The final game was embedded in the landing page with creative messaging.
- Creative Brainstorming
- Game Development
- AdWords Management
- Landing Page Optimization
- Tracking and Reporting
This campaign was highly successful yielding 5x more leads than previous campaigns of the same budget.