
Fractional CMO
Zaki Usman, MBA & B.Sc Eng
Zaki brings over 20 years of experience in SaaS, software development, and startups. He has been a key member of several core teams that achieved successful exits in the SaaS space.
He provides expert advice on enhancing your digital marketing efforts, developing an MVP, Product-Market Fit, Launch Plan, and effective GTM strategies.
Meet with a Purpose

Startup
Are you thinking of launching your tech-based startup?
- MVP Ideation
- Market Launch
- Product Market Fit

Scale Up
Need help with growth and how to execute your plans effectively?
- Craft Strategy
- GTM plans
- Implementation Help

Startup Advisor
Do you need a second review of your business model?
- Sanity Test
- Business Advising
- Funding Options
Frequently Asked Questions
What is a Fractional CMO?
I am a Fractional CMO. I work as a part-time marketing executive who provides expert leadership without the full-time cost. My focus is on SaaS, Software, Mobile and Technology Startups with proven results in lifting revenue.
How do you price your Services?
My Fractional CMO services are tailored specifically for startups, offering exceptional value without compromising quality.
Cost-effectively priced with your budget in mind, I deliver rock-solid PMF and effective GTM strategies. You’ll benefit from high-impact marketing that drives growth and maximizes ROI.
How do I know if my MVP is ready?
You don’t - but it’s crucial not to overdevelop your MVP without getting customer feedback first. Finding the right balance of when to launch can be challenging, and I can help you identify the optimal time to introduce your MVP to the market.
How can you help with GTM?
Go-To-Market involves a strategic plan with tactical implementation. My team can assist with both aspects by crafting a creative plan and executing it efficiently using automation, AI, and professional expertise.
What SaaS KPIs should I be looking at?
Can you help with the Funding round as well?
Yes. At the early stage of your startup, you have several options. I can provide guidance and support you dealing with angels, government grants, and VCs.
Talk to our agency founder
Want to chat about your marketing needs?
Case Studies

Severa Case Study
Increasing signups for SaaS
Launched creative Go To Market techniques to drive up SaaS signups and increasing the user base of a...
Full Case Study
Netcomm Case Study
Lead and Demand Generation
Implemented a successful lead and demand generation campaign based around the Mobile World Congress ...
Full Case Study
Nuage Networks Case Study
YouTube driven Lead Magnets
Used social media to effectively drive qualified traffic to Lead magnets and capture hundreds of lea...
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Free Tips for Startup
Get Product-Market Fit
Finding a product-market fit involves defining the problem, solution, and audience, starting with li...
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Cost-Effective Advice
Close SaaS Sales
When it comes to closing sales for SaaS products, understanding the nuances of your customer's needs...
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Value-Driven Marketing
Craft a Winning GTM Strategy
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TID Chair and Alcatel-Lucent
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CEO - MDConnectME
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VP Marketing, Nokia
Digital Marketing for MicroERP
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CEO - ManuOnline
Kickstarting SaaS signups
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CEO - Severa