
Who do we help?
Solar Business Owners
Our marketing consultation is tailored for solar panel business owners aiming to grow their business. We create effective marketing strategies, optimize digital presence, and increase customer acquisition.
We conduct thorough market analysis, identify growth opportunities, and design customized marketing plans. By focusing on sustainable growth, we empower solar panel businesses to boost their market share, drive revenue, and achieve long-term success in the renewable energy sector.
Grow your Solar Panel Business with Digital Marketing

Messaging
We simplify your message so that it resonates the best with your Ideal Customer Profile.
A simple message that your sales team can open with, your customer rep can easily speak about, and your prospect can ask about when they call you.

Ads and Social
Your buyers are searching the web, be it Google or on Social. We create a coordinated inbound marketing strategy that puts your brand first, on top of mind.
They will find you through a phone, or a desktop. Our marketing ensures they find you.

Conversion Funnels
We design your marketing as a funnel. We make sure prospects are nurtured, so by the time they interact with your team they are primed to buy.
We make sure the conversion funnels are tweaked with the right message and CTA.

Drive Revenue
We ensure the right KPIs are being tracked so that we know your Cost-Per-Clicks, Conversion Rates and Bounces.
We optimize all your campaigns so that you can focus on closing deals and driving up revenue.

Lead-Gen for the Solar Industry
Generate Leads with Marketing
Google Ads
We create highly optimized search and display ads to promote your business in the geographic regions that you serve. We find the pain points of your residential and commerical customers and leverage them for lower CPC, competitor outbidding and higher conversions.
TikTok and YouTube
We use all forms of social media to promote you over the competition. Your interested prospects within your market, would know you within the first week we start advertising for you.
Content that Sells
We will optimize your site and create content that resonates with your prospects and primes them into the buy mindset.
About ShoutEx
Based in Waterloo, ShoutEx has been providing key marketing services to tech-based Startups and Enterprises alike. Our marketing has generated over $250 million in revenue for our clients (e.g. Nokia, Alcatel, Netcomm, Visma, etc.)

Zaki Usman
B.Sc Eng (Mech) and MBA
Zaki brings years of director-level experience in digital marketing of SaaS and tech products.

Theo Korstanje
B.A
Theo is our marketing specialist proficient in Google Ads, SEO and Social media

Colleen Webber
B.A
Colleen is the content strategist who handles messaging and content creation.

Heli Malvaniya
B.Sc (Computer Science)
Heli is our front-end developer who turns designs into code and dabbles in PHP/Python.
Frequently Asked Questions
How can ShoutEx help increase my solar panel business's online visibility?
ShoutEx can improve your online visibility through targeted SEO strategies, optimizing your website for relevant keywords, and creating engaging content that attracts potential customers.
What digital marketing services does ShoutEx offer for solar panel businesses?
ShoutEx offers a range of services including SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content marketing, email marketing, and website design and development.
Our digital marketing agency specializes in creating and managing Google Ads campaigns tailored to solar panel businesses. We begin by conducting thorough keyword research to identify the most relevant and cost-effective terms that potential customers are searching for. We then craft compelling ad copy and design visually appealing ads that highlight the unique benefits of your solar panel products and services.
Our team continuously monitors and optimizes the campaigns to ensure maximum ROI, adjusting bids, testing different ad variations, and using advanced targeting options to reach the right audience. Additionally, we provide detailed analytics and reporting to track the performance of your campaigns and make data-driven decisions to improve results.
What is the process for starting a digital marketing campaign with ShoutEx?
What are the key components of your content marketing strategy for a solar panel business?
Our content marketing strategy for a solar panel business consists of several key components designed to educate, engage, and convert potential customers. We start by identifying the primary pain points and questions of your target audience. Based on this, we create high-quality content that addresses these issues, including blog posts, articles, whitepapers, case studies, and infographics. Each piece of content is optimized for search engines to improve organic visibility. We also implement a content distribution plan that includes sharing content on social media, email newsletters, and industry forums to reach a wider audience. Additionally, we utilize analytics tools to measure the performance of each content piece, such as website traffic, time on page, and conversion rates, allowing us to refine our strategy and focus on the most effective content types and topics.
What are the benefits of PPC advertising for a solar panel business?
PPC advertising offers immediate visibility on search engines, targeted ads to reach specific demographics, and measurable results that allow for optimization and improvement over time, especially in the solar power panel industry.
How do you ensure the effectiveness of Google Ads campaigns for a solar panel business?
To ensure the effectiveness of Google Ads campaigns for a solar panel business, we implement a data-driven approach that includes several key steps. First, we conduct in-depth market research to understand your target audience and their search behavior. We then perform extensive keyword research to identify high-performing keywords and negative keywords to exclude irrelevant traffic. Our team creates compelling ad copy and designs visually appealing ads that highlight your unique selling points. We use advanced targeting options, such as geographic targeting, demographic targeting, and remarketing, to reach the most relevant audience. Throughout the campaign, we continuously monitor performance metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and make necessary adjustments to optimize performance. Regular reporting and analysis allow us to provide insights and recommendations for ongoing improvements.
How can your content marketing services benefit a solar panel business?
Our content marketing services are designed to position your solar panel business as a leader in the renewable energy industry. We create high-quality, informative content that educates potential customers about the benefits of solar energy, how solar panels work, and the financial and environmental advantages of switching to solar. This content includes blog posts, whitepapers, case studies, and infographics that are optimized for search engines to increase your online visibility. By providing valuable information, we help build trust with your audience, drive organic traffic to your website, and generate leads. Our content strategy also includes promoting your content through various channels to reach a wider audience and establish your brand as an authority in the solar industry.
What kind of content will ShoutEx create for my solar panel business?
ShoutEx creates a variety of content including blog posts, articles, infographics, videos, and social media posts, all tailored to highlight the benefits of your solar panels and address customer pain points.
Can ShoutEx help with local SEO for my solar panel business?
Yes, ShoutEx specializes in local SEO, helping your business rank higher in local search results, which is crucial for attracting customers in your geographic area.
What approach does your agency take for social media marketing for a solar panel business?
Our social media marketing approach for solar panel businesses involves creating and implementing a comprehensive strategy that leverages the power of social platforms to increase brand awareness and engagement. We start by identifying the most effective social media channels for your target audience, such as Facebook, Instagram, LinkedIn, and Twitter. We then develop a content calendar that includes a mix of educational posts, customer testimonials, behind-the-scenes content, and promotional offers. Our team actively engages with your followers, responds to inquiries, and participates in relevant discussions to build a strong community around your brand. We also run targeted social media ad campaigns to reach potential customers and drive traffic to your website. Through regular analytics and performance tracking, we refine our strategy to ensure optimal results.
How does ShoutEx handle social media marketing for solar panel businesses?
ShoutEx manages your social media profiles, creates and posts content, engages with your audience, and runs targeted ad campaigns to increase brand awareness and generate leads.
How does your social media marketing strategy help increase engagement and conversions for a solar panel business?
Our social media marketing strategy for a solar panel business focuses on increasing engagement and conversions by creating and sharing content that resonates with your target audience. We develop a content calendar that includes a mix of informative posts about the benefits of solar energy, customer success stories, interactive polls, and promotional offers. By actively engaging with followers through comments, messages, and community groups, we build a loyal and interactive audience. We also run targeted ad campaigns on platforms like Facebook and Instagram to reach potential customers who are interested in renewable energy solutions. By leveraging analytics tools, we track engagement metrics, such as likes, shares, comments, and click-through rates, to measure the success of our strategy and make data-driven adjustments to improve results.
How does ShoutEx measure the success of digital marketing campaigns?
Success is measured using various metrics such as website traffic, conversion rates, lead generation, social media engagement, and return on investment (ROI). Detailed reports are provided regularly to track progress of the marketing plan.
Does ShoutEx offer website design services for solar panel businesses?
Yes, ShoutEx provides website design and development services, creating responsive, user-friendly websites that are optimized for search engines and designed to convert visitors into customers.
How can email marketing help my solar panel business?
Email marketing can help by nurturing leads, providing valuable information to potential customers, promoting special offers, and maintaining engagement with your audience, leading to higher conversion rates.
Talk to our Team
Let's chat about Lead Generation
Case Studies

Alcatel-Lucent
Optimization for a SDN campaign
Learn how a YouTube campaign was highly optimized through A/B split testing and extensive monitoring...
Full Case Study
Severa
Lead Gen for Tech service
Lead and Demand generation for a tech-based software service.
Full Case Study
TID
Creating Content for New website
Creating content for a new website for a non-profit requires focus on brand, messaging and calls-to-...
Full Case StudyA track-record of success
What Our Clients Are Saying
Marketing that wins Awards!
ShoutEx isn't like any other digital marketing agencies - they go above and beyond what is required. ShoutEx delivered on their promise and gave us real results.

Els Baert
Director of Marketing - NetComm Wireless
A clean, professional brand refresh and new design
Shoutex provided the Telecoms Industry Dialogue with fast and exceptional quality brand services and Web site design.

Christine Diamente
TID Chair and Alcatel-Lucent
Website and Web app UX
ShoutEx delivered amazing design services and helped improve the user experience of our web application.

Slaven Vlacic
Senior IT Manager, NJI
Lead Magnets Galore
Fast execution with high quality web marketing.

Damien Rame
Head of Marketing, Vircom
Marketing Creativity on demand
ShoutEx shows great marketing creativity and insight

Victor Cruz
Founder at MediaPR
Marketing deliver and execution
A knack for taking core messaging and making it actionable. Solid execution

Scott Anzel
CEO - MDConnectME
Enterprise Level Marketing
Took us to another level in digital promotion and search engine marketing.

Heather Ritchie
VP Marketing, Nokia
Digital Marketing for MicroERP
They grasped our brand and created a rich animated message with a strong call-to-action

James Casserly
CEO - ManuOnline
Kickstarting SaaS signups
Creative lead-generation combined with impressive results.

Ari Pekka Salovara
CEO - Severa