Case Study

Alcatel-Lucent Corporate

Brand Awareness | Corporate | Enterprise
Global brand awareness campaign for Telecom software/hardware provider
K+

Unique visitors

%

lower bounce rate

mins per site visit

Project Overview

Alcatel-Lucent is a provider of hardware telecommunication and software networking solutions for Telcos, Mobile operators, Government agencies and Enterprises.

ShoutEx was asked to promote Alcatel-Lucent's Annual Report - "Every Success has its Network".

The goal of the campaign was to generate buzz in the telecommunications industry by highlighting ten Alcatel-Lucent success stories and sending traffic to the award-winning annual report site.

Landing page of Global brand awareness / mind share / share of voice for Telecom software/hardware provider

ShoutEx Methodology

ShoutEx implemented a meticulous marketing methodology to craft an impactful brand awareness campaign for Alcatel-Lucent, collaborating closely with the corporate team to ensure alignment with brand values and objectives. This involved extensive research to understand the target audience and market landscape.

Leveraging insights gathered, ShoutEx devised a multifaceted strategy anchored by Google Display advertising, harnessing its expansive reach and visual storytelling capabilities. Additionally, the campaign integrated other digital channels such as Facebook ads, Twitter promotion, LinkedIn sponsored updates, and YouTube promotion to maximize exposure and engagement.

The Solution

We chose the Google Display Network for its expansive reach and precise targeting capabilities. With a global audience, GDN allowed for tailored messaging across diverse demographics and regions.

Its visual format enabled impactful storytelling, vital for conveying Alcatel-Lucent's brand values and solutions effectively. Moreover, GDN's advanced analytics provided insights into campaign performance, facilitating optimization for maximum impact. 

Google Ads - Setup and Strategy on Global brand awareness campaign for Telecom software/hardware provider
Google Display Ads used in Remarketing for Global brand awareness campaign for Telecom software/hardware provider
Facebook sponsored post Global brand awareness campaign for Telecom software/hardware provider
Sponsored posts on Facebook and social platforms segmentation and targeting for Global brand awareness campaign for Telecom software/hardware provider

In addition to leveraging the Google Display Network, the brand awareness campaign was bolstered by supplementary efforts across various channels such as Facebook Ads, X/Twitter promotion, LinkedIn sponsored updates, and YouTube promotions.

By diversifying the promotional mix, ShoutEx ensured broader audience reach and engagement, strategically aligning each platform's unique strengths with Alcatel-Lucent's messaging objectives.

This integrated approach not only enhanced brand visibility but also facilitated deeper connections with target audiences across multiple touchpoints, driving sustained interest and fostering brand advocacy. 

Took us to another level in digital promotion and search engine marketing.

Success of Global brand awareness campaign for Telecom software/hardware providerHeather Ritchie
Alcatel-Lucent

The Results

The diligent and continuous monitoring of social platforms and sponsored posts, coupled with analyzing follower engagements and click-through rates (CTRs), revealed exceptional performance metrics (lowest bounce rate at 45% for a global campaign at the organization). The strategic efforts yielded remarkable results, as evidenced by the significant surge in traffic to the ESHIN site.

Surpassing the notable milestone of 50,000 visitors, the campaign demonstrated its profound impact in attracting and engaging the target audience. This exponential growth not only validated the effectiveness of the marketing strategies but also underscored the resonance of ESHIN's message and offerings within its market segment.

The final results of the “Every Success has its network campaign were simply outstanding with the Alcatel-Lucent team winning marketing awards.

  • 50,000+ visitors to the site

  • 45% lower bounce rate

  • 4 mins per site visit

Winner of award for a Global brand awareness campaign for Telecom software/hardware provider
Logo for brand awareness campaign for Telecom software/hardware provider

Experience Highlights

  • Audience targeting
  • Message development
  • Campaign Optimization
  • Google Search Advertising
  • Google Display Advertising
  • LinkedIn Sponsored Updates
  • X/Twitter Promotion
  • Facebook Advertising
  • YouTube Promotion
  • Bing Ads
       

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