Case Study

Nuage Networks

Demand-Generation | Conversion Optimization | Video Promotion
Case study Lead-Generation and Lead Magnet with YouTube case study for SDN
K

YouTube views

%

Lower bounce rate

Generated leads

Client Overview

Nuage Networks, a leading provider of innovative Software-Defined Networking solutions for large enterprises, aimed to generate significant buzz around their “Hero to Zero” marketing campaign. This campaign was designed to highlight the journey of a typical network architect, showcasing their challenges and triumphs, while also promoting the download of a comprehensive Forrester report.

The strategic objectives of the campaign were twofold:

  1. Storytelling: By narrating the relatable and compelling story of a network architect, Nuage Networks sought to engage their target audience on an emotional level, fostering a deeper connection with the brand.

  2. Thought Leadership: The promotion of the Forrester report download was intended to position Nuage Networks as a thought leader in the industry, providing valuable insights and data that would appeal to potential customers and industry stakeholders.

By combining these elements, Nuage Networks aimed to not only raise awareness of their cutting-edge solutions but also to establish a strong, authoritative presence in the market. The campaign's success would be measured by its ability to attract and engage the right audience, ultimately driving qualified leads and reinforcing Nuage Networks' position as a leader in Software-Defined Networking.

ShoutEx Methodology

In collaboration with Nuage Networks, ShoutEx developed a sophisticated promotional and lead-capture campaign using Google Display Ads.

The campaign was meticulously crafted to maximize visibility and engagement, featuring visually compelling ads that communicated Nuage Networks’ unique value propositions. Strategically deployed across the Google Display Network, the campaign utilized advanced targeting techniques based on interests, browsing behavior, and demographics.

By ensuring ads reached the most relevant prospects, the campaign effectively drove traffic to Nuage Networks' landing pages and captured high-quality leads through optimized forms. This effort significantly enhanced Nuage Networks' market reach and customer acquisition.

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The Solution

The Google campaign was further amplified with sponsored updates on social media platforms. By aggressively targeting the right personas, these updates achieved exceptionally high click-through rates. The precise targeting ensured that the content reached the most relevant audience, driving significant engagement and enhancing the overall effectiveness of the promotional strategy. 

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Through continuous tracking and monitoring, ShoutEx implemented a series of optimizations to the landing page to maximize its effectiveness. This iterative process included:

  1. Messaging Refinement: ShoutEx carefully analyzed user behavior and feedback to refine the landing page messaging. This involved adjusting headlines, calls-to-action, and body text to ensure clarity, relevance, and persuasive appeal, aligning closely with the target audience's needs and pain points.

  2. Usability Enhancements: ShoutEx conducted usability testing to identify and address any friction points in the user experience. This included optimizing page load times, simplifying the navigation, and ensuring that the page layout was intuitive and user-friendly.

  3. A/B Testing: Various elements of the landing page, such as images, headlines, and call-to-action buttons, were subjected to A/B testing. This allowed ShoutEx to determine the most effective variations that contributed to higher conversion rates.

  4. Mobile Optimization: Recognizing the growing importance of mobile traffic, ShoutEx ensured that the landing page was fully responsive and provided an excellent user experience across all devices. This included optimizing forms for mobile use and ensuring that content was easily readable on smaller screens.

  5. Analytics Integration: Advanced analytics tools were integrated to track user interactions and conversion metrics in real-time. This data-driven approach enabled ShoutEx to make informed decisions about further optimizations and quickly adapt to any emerging trends or issues.

By focusing on these key areas, ShoutEx was able to significantly enhance the landing page's performance, resulting in improved conversion rates and a more effective lead-capture process for Nuage Networks.

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Excellent marketing delivery with efficient operations.

quote-nm-aluNancy Maloney 
Director of Enterprise Marketing

The Results

The Nuage Networks marketing campaign achieved remarkable success, garnering over 140,000 qualified video views. Coupled with an effective lead-generation strategy, the campaign significantly boosted brand visibility and engagement. This dual approach not only attracted a substantial audience but also successfully converted viewers into valuable leads, underscoring the campaign's overall effectiveness.

  • 140,000 views 

  • 21% reduction in bounce rates

  • 275 generated leads 

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Experience Highlights

  • Audience targeting
  • Message development
  • Lead Magnets
  • UX
  • Conversion rate optimization
  • Ad creation
  • Social media promotions
  • Demand Generation