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Google Ads Audit

Get your Google Ads consultation with our award winning team.
  • Account KPI Review 
  • Keyword Analysis
  • Ad Conversions
  • Competitor Performance

Who is the Google Audit for?

Marketing Teams at Startups

Our Google Ads audit is a critical tool for CMOs, Marketing Directors and the Digital Marketing Manager. Our audit offers a strategic review of your digital advertising efforts. By meticulously analyzing campaign structures, keyword performance, ad copy, and targeting settings, our audit uncovers inefficiencies and highlights opportunities for optimization.

Our goal is to ensure your marketing spend is maximized for ROI, helping your startups to compete effectively in the market. Moreover, the audit provides actionable insights and recommendations, aligning ad strategies with business goals, and enabling informed decisions to drive growth, enhance brand visibility, and achieve marketing objectives efficiently.

Google Ad Audits that deliver ROI

Our Google Ad Audit reviews your current ad campaigns and suggests how to improve conversions and lower CAC.
Google Ads account setup

Account Review

A full review of your Google account to verify correct setup, conversion tracking and conversion optimization. We also provide comparison with industry leading accounts on KPI performance.
Google Ad Keyword Analysis

Keyword Analysis

Analyze top performing keywords. Recommend new phrases that match better with goal intent. Clean up poor performing keywords on the account.

Ad conversions

Google Ad conversion optimization

Analyze Ad copies and Extensions with search intents. Analyze Landing pages for connectivity and Conversion Rate performance.

Google Ad Competitor Analysis

Competitor Analysis

Review industry and competitor Google ad metrics, including competing bids, keyword clicks and budgets.

Frequently Asked Questions

What is a Google Ads audit and why is it important?

A Google Ads audit is a comprehensive review of your Google Ads account to identify areas for improvement and optimization. It involves analyzing campaign structure, keywords, ad copy, targeting settings, and performance metrics. The audit is important because it helps uncover inefficiencies and missed opportunities, ensuring your ad spend is used effectively to achieve the best possible ROI. Regular audits can also help in keeping up with Google's updates and industry best practices.

What does a Google Ads audit typically include?

A typical Google Ads audit includes a detailed examination of your account structure, keyword performance, ad copy effectiveness, bidding strategies, conversion tracking, and overall campaign performance. It also assesses targeting settings, including geographic, demographic, and device targeting. The audit identifies areas for improvement, such as negative keyword usage, ad extensions, and landing page relevance, providing actionable recommendations to enhance campaign efficiency and effectiveness.

How long does a Google Ads audit take to complete?

The duration of a Google Ads audit can vary depending on the size and complexity of your account. Generally, a thorough audit can take anywhere from a few days to a couple of weeks. This timeframe allows the audit team to delve deeply into all aspects of your account, ensuring a comprehensive analysis and detailed recommendations. A preliminary review might provide quick insights, but a complete audit ensures all potential improvements are identified.

Who should get a Google Ads audit?

Any business running Google Ads campaigns can benefit from an audit. Whether you're a small business owner looking to improve ad performance or a large enterprise managing multiple campaigns, an audit can provide valuable insights. It's particularly useful for those experiencing declining performance, unsure about their campaign setup, or seeking to maximize ROI. New advertisers can also benefit by ensuring their campaigns are set up correctly from the start.

What are the benefits of a Google Ads audit?

The benefits of a Google Ads audit include improved campaign performance, increased ROI, and better budget allocation. By identifying underperforming areas and optimization opportunities, an audit helps refine targeting, improve ad relevance, and enhance conversion rates. It also ensures your account is aligned with the latest best practices and Google’s policies, reducing the risk of disapprovals or penalties. Ultimately, it leads to more effective and efficient ad spend.

How often should I have a Google Ads audit performed?

It's recommended to perform a Google Ads audit at least once a year, but more frequent audits can be beneficial, especially for accounts with significant changes or performance issues. Quarterly audits can help keep your campaigns aligned with evolving market trends and Google updates. Regular audits ensure continuous optimization, allowing you to adapt to new opportunities and challenges promptly, thus maintaining optimal performance and ROI.

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