Case Study
Toarn
Building a Competitor Intelligence Platform
Brand · UX · SaaS · AI · Product Strategy
+1500
prospects reached during the initial campaign
228
demos
73
conversions
From competitive noise to actionable intelligence
Toarn is a competitor intelligence platform built to help companies understand what their competitors are doing without constantly checking websites, campaigns and market activity manually. It turns competitive signals into useful intelligence teams can actually act on.
Methodology
We started with a simple question: what competitor information is actually useful enough to change a decision? That shaped the product around identifying meaningful signals, reducing noise and delivering intelligence in a format that fits naturally into a team's existing workflow.
The Solution
We developed Toarn as a focused SaaS platform that monitors competitive activity and turns important signals into concise, actionable intelligence.
The work covered product strategy, positioning, brand, UX and GTM, with intelligence designed to fit naturally into existing team workflows.
The Results
The initial launch validated interest in a simpler way to stay on top of competitors and created the foundation for continued product development.
Where we are now
Turning competitive monitoring into a product
Toarn moved from an idea into a working SaaS product with its own positioning, brand, user experience and acquisition strategy. Early campaigns generated signups and provided real-world signals to guide the next stage of product development.
Experience highlights
- Ideation
- Brand Development
- UX
- Business Development
- GTM
- Growth
- Product Market Fit
More work
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