Case Study
Yotru
Turning Direct Mail Into a Personalized ABM Channel
Brand · SaaS · AI · SaaS · GTM · PMF
+2500
postcards sent in a week
1:1
personalization
36x
better conversions than email
Overview
Yotru turns traditional direct mail into a personalized B2B acquisition channel. Instead of sending the same postcard to thousands of companies, each card can be customized for the individual account, industry and campaign.
Methodology
We focused Yotru on B2B SaaS and account-based marketing, where physical mail can complement crowded email and LinkedIn outreach. Campaigns start with a target account list, then use company data and AI to personalize the message, creative and offer.
The Solution
Yotru combines account targeting, AI personalization, printing and postage into one campaign workflow.
Each prospect can receive a unique postcard with company-specific messaging, imagery and a trackable QR code that connects the physical card to a personalized landing page.
Campaigns can support outbound sales, trade shows, product launches, re-engagement and other high-value ABM plays.
The Results
From digital signal to physical touchpoint.
Where we are now
A New Channel for B2B Outreach
Yotru evolved from a postcard automation product into an ABM platform designed around personalized physical outreach. The result is a scalable way for B2B teams to put something tangible in front of high-value accounts while connecting every postcard back to a measurable digital journey.
Experience highlights
- Ideation
- UX
- Business Development
- GTM
- Growth
- Product Market Fit
More work
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