Below are 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of these knocking around.

A sponsored post is a great way to get your message across to new audiences. They give you targeting options to work with which allows you to reach specific audiences.

Location based applications are a great marketing tool, and more and more vendors are getting a piece of the market. I recently came across Checkpoints: “the app that pays you back.” The idea is simple, go to various stores and check in to get loyalty points. Get bonus points when you scan specific products. And redeem your points for prizes, gifts and what not.

You’ve probably come across some fantastic aerial shots on the internet. Most likely they were captured through drones. And with that said, it’s understandable that you might be tempted to get a drone yourself.

Google announced its rival to Facebook’s Like with it’s very own +1 button. The idea isn’t anything new, it works very well for Facebook. But whenever Google ventures into the social space, I get nervous. Google has had a tough social ride from Orkut to Wave to Buzz, etc.

Now that you’ve Google Analytics set up – What now? Start measuring digital marketing KPI that makes sense for your sales model. If you can sell online, you can assign your leads and goals monetary value. Such analysis helps optimize your online campaigns. Here are a few pointers to get you started.