Video Animation using Comic Styled Characters

In one recent sales conversation about video animation, our talks went towards persona development of on-screen characters. This is a hot topic since it’s a challenge to convey the right image, emotion and message through comic-styled characters.

What you need to keep in mind is…

  • who is your intended audience
  • what type of message should they remember you with
  • and what call-to-action is required

Sometimes character personas let you address these points, without having to explain in words. And you know the old adage – less is more.

Here is one example of how we used a character to showcase online shopping.

Originally posted 2012-10-31 18:37:13.

Measuring Social Media

I know that Social Media isn’t just a fad. I’ve implemented a Social Media strategy that makes my brand visible in the most popular networking places like Facebook, Twitter, MySpace, YouTube… I even have a corporate blog. But now what? How can I find out my efforts count for something?

Originally posted 2009-11-17 02:06:03.

eTracker web analytics Review

I was looking at improving my web analytics software when I came across eTracker’s Web Analytics. I have followed this company for a few months now, but I never had a good close look at their application until recently.

Originally posted 2009-10-26 04:00:26.

Is Facebook getting Old?

Facebook User Statistics

Is Facebook starting to lose its allure with Generation Z? Is it just getting too passé? It may be so, since the social networking giant is attracting a different crowd. Recent figures show that more +55 year old were signing up on Facebook than highschool students… Huh?


Originally posted 2009-07-07 18:41:26.

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