In one recent sales conversation about video animation, our talks went towards persona development of on-screen characters. This is a hot topic since it’s a challenge to convey the right image, emotion and message through comic-styled characters.
What you need to keep in mind is…
- who is your intended audience
- what type of message should they remember you with
- and what call-to-action is required
Sometimes character personas let you address these points, without having to explain in words. And you know the old adage – less is more.
Here is one example of how we used a character to showcase online shopping.
Originally posted 2012-10-31 18:37:13.
I came across a cool site today called tamyca. I’ve seen carpooling sites before, but this goes a step further. The idea is simple, rent your unused car for some spending cash. The video below showcases this further (audio in German only.)
Originally posted 2011-03-31 00:59:36.
I know that Social Media isn’t just a fad. I’ve implemented a Social Media strategy that makes my brand visible in the most popular networking places like Facebook, Twitter, MySpace, YouTube… I even have a corporate blog. But now what? How can I find out my efforts count for something?
Originally posted 2009-11-17 02:06:03.
I was looking at improving my web analytics software when I came across eTracker’s Web Analytics. I have followed this company for a few months now, but I never had a good close look at their application until recently.
Originally posted 2009-10-26 04:00:26.
Facebook User Statistics
Is Facebook starting to lose its allure with Generation Z? Is it just getting too passé? It may be so, since the social networking giant is attracting a different crowd. Recent figures show that more +55 year old were signing up on Facebook than highschool students… Huh?
Originally posted 2009-07-07 18:41:26.