Search Engine Optimization (SEO) is a marketing strategy based on the way Internet users view search results. Similar to print advertisements, studies show that a user will scan their search results from left to right, top to bottom. The theory is that links placed first, or highest on the list will get the most hits. Therefore, SEO focuses on editing the content, keywords, and HTML coding of a website to boost its relevance to specific search terms in order to achieve a higher ranking within search results.
Originally posted 2008-11-26 00:36:00.