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B2B SaaS Apple Search Ads: Basic vs. Advanced

So you are a B2B SaaS company with an App on the Appstore?

Then consider using Apple Search Ads to drive up downloads and build up a userbase. And when you first dive in, the decision you face is choosing between Basic or Advanced. The short answer? Go Advanced. Here's why.

Basic vs. Advanced

Basic:

  • Set It and Forget It: Simply set a budget and a cost per install (CPI), and let Apple handle the rest.
  • Limited Control: You won't know which keywords are targeted or where your ads appear.
  • Good for Broad Audiences: Ideal for apps with a wide audience, e.g. finance apps.

Advanced:

  • Full Control: You decide on keywords, ad placements, and can track performance.
  • Targeted Efficiency: Perfect for Startups.

Why Choose Advanced?

Advanced campaigns allow you to target specific keywords and audiences, ensuring every cash is well-spent. Here’s a quick guide to get you started.

Setting Up an Advanced Campaign

  1. Sign In: Go to searchads.apple.com, sign in with your Apple ID, and choose Advanced.
  2. Create a Campaign: Click “Create Campaign,” select your app, and choose where your ads will run (Today tab, Search tab, Search results, or Product pages).
  3. Target Search Results: For most apps, especially niche ones, Search Results is the best choice.

Key Tips for Advanced Campaigns

  1. Optimize Landing Pages: Ensure your App Store marketing page and screenshots are top-notch. First impressions matter.
  2. Use Exact Match Keywords: Be specific with keywords to target the right audience.
  3. Set a Realistic Budget: Decide on a daily budget that fits your overall spending plan.
  4. Negative Keywords: Add keywords you don’t want to target to avoid wasting money on irrelevant clicks.
  5. Monitor and Adjust: Regularly check your campaign performance and adjust bids and keywords as needed.

Utilize Custom Product Pages

Create custom product pages tailored to specific keywords. This enhances user experience and improves conversion rates. 

The ShoutEx Advantage

Choosing Advanced over Basic for Apple Search Ads gives you the control and precision needed to make your ad spend more effective. By targeting specific keywords, optimizing your App Store presence, and continuously monitoring performance, you can turn Apple Search Ads into a profitable channel for your app.

We can help improve your SaaS app marketing. Talk to our team at ShoutEx.

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