As a startup founder, you're always looking for ways to boost your traffic and get your content in front of the right audience. With the rise of Large Language Models (LLMs), there’s a new opportunity to enhance your online presence and grow your traffic exponentially. LLMs, like the ones powering search engines and AI-driven tools, can amplify your reach if you know how to leverage them effectively.
Here’s how you can do it:
1. Write Quotable Content
Craft content that's easily quotable by LLMs. Make sure your key points are clear, concise, and memorable. This increases the likelihood of your content being cited in AI-generated responses, driving more traffic back to your site.
Example: If you’re a SaaS company, create a definitive guide on solving a specific pain point. Include punchy quotes that summarize your key insights.
2. Use Real User Reviews
Incorporate genuine user reviews into your content. LLMs value real-world feedback and often pull from user-generated content (UGC) when formulating responses. Authentic reviews can enhance your credibility and attract more attention.
Example: Display customer reviews prominently on your product pages, and summarize key points to make them easily digestible for LLMs.
3. Create Pro/Con Lists
LLMs appreciate clear, balanced content. Pro/con lists are straightforward and allow the model to present both sides of an argument, increasing the chances that your content will be used in various contexts.
Example: Write a blog post comparing different project management tools, listing the pros and cons of each.
4. Aim for Top 10 Rankings
Focus on getting your content into the top 10 search results. LLMs often pull from high-ranking pages, so climbing up the search engine ranks can significantly boost your visibility.
Example: Optimize your content with relevant keywords and ensure it meets Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) standards to improve your rankings.
5. Focus on Subtopics
Break down broader topics into focused subtopics. LLMs can cite your site multiple times in a single response if you cover various aspects of a subject comprehensively.
Example: If you run a fintech startup, instead of one article on “Blockchain,” create separate, in-depth posts on “Blockchain Security,” “Blockchain Applications in Finance,” and “Blockchain Scalability.”
6. Expand Your Content with Unique Words
Use techniques like TF-IDF, Word2Vec, and LSI to expand your content with unique and relevant terms. This can make your content more comprehensive and LLM-friendly.
Example: In a guide about “AI in Healthcare,” use technical terms and jargon specific to the industry to enhance the content's richness and relevance.
7. Include User-Generated Content (UGC)
Leverage UGC like comments, reviews, and testimonials, but make sure to summarize it. LLMs value diverse perspectives, and summarizing UGC makes it easier for them to cite your content.
Example: Feature a “Customer Stories” section on your website where users can share their experiences, and include summarized versions for easy consumption.
8. Cover New Topics and Events
Write about emerging topics and events that may not be fully covered in the LLM’s training data. Being among the first to cover new ground increases the chance of your content being picked up.
Example: Publish timely articles on the latest tech trends or updates in your industry, such as “The Impact of AI on Remote Work in 2024.”
9. Keep Your Script and Server Response Times Low
Fast loading times are crucial. LLMs are more likely to pull content from sites that load quickly and efficiently.
Example: Use content delivery networks (CDNs) and optimize your images to reduce server response times and enhance site performance.
10. Avoid Crawling and Indexing Issues
Ensure that your site is easily crawlable and indexable by search engines. Any barriers can prevent your content from being seen and used by LLMs.
Example: Regularly audit your site with tools like Google Search Console to identify and fix crawling issues.
11. Ensure LLM-Relevant Content Isn’t JavaScript-Dependent
LLMs may struggle with content that's heavily dependent on JavaScript. Ensure that essential content is accessible even when JavaScript is disabled.
Example: If your product descriptions are generated through JavaScript, consider using static HTML to ensure they are visible to search engines and LLMs.
12. Make Comments and Reviews Crawlable and Indexable
Enable search engines to crawl and index user comments and reviews. These can provide valuable insights that LLMs might cite in their responses.
Example: Implement SEO-friendly plugins that allow user-generated content to be indexed effectively.
13. Use One Long Page for UGC—Avoid Pagination
Keep user-generated content on a single, long page rather than splitting it across multiple pages. LLMs can more easily process and cite information from one page.
Example: On your community forum, avoid breaking discussion threads across pages; instead, display them continuously.
14. Monitor Page Load Times if Using Third-Party Comment or Review Software
Third-party tools can slow down your site. Ensure they don’t negatively impact your load times, as this can affect your site’s visibility to LLMs.
Example: Test your site speed using tools like GTmetrix and optimize third-party integrations to minimize their impact.
15. Use Statistics and Quantitative Data
Incorporate relevant statistics and quantitative data into your content. LLMs tend to favor content that includes hard facts and figures.
Example: When writing about market trends, include the latest industry statistics to support your points.
16. Quote Relevant Authorities and Mention Your Sources
LLMs are trained to value credible sources. Make sure you quote relevant authorities and clearly mention your sources.
Example: In an article about cybersecurity, cite research papers or expert opinions from recognized institutions like NIST or MIT.
17. Write Clearly and Simply
Simplicity and clarity are key. LLMs appreciate content that’s easy to understand and process, making it more likely to be cited.
Example: Avoid jargon or overly complex language unless necessary. Aim for readability in all your content.
18. Keep Content Up-to-Date
Outdated content is less likely to be cited. Regularly update your posts with the latest information and trends.
Example: If you have a post on “Top Marketing Tools for 2023,” update it to reflect new tools and trends as they emerge.
19. Remove Superficial SEO Content
Quality over quantity. Remove content created solely for SEO purposes if it doesn’t provide real value, as LLMs prioritize useful content.
Example: Instead of writing thin content around keywords, focus on in-depth, valuable articles that answer real user queries.
20. Follow the Consensus and Established Facts
Content that aligns with the consensus and established facts is more likely to be considered credible by LLMs.
Example: When writing about medical topics, ensure your content is in line with accepted medical guidelines and research.
21. Utilize Lists for Key Points
Lists are easy for LLMs to parse and use. Summarize key points in list format to improve your chances of being cited.
Example: Create lists like “5 Essential Features of a CRM” to highlight important information.
22. Use Schema Markup, Even If It Doesn’t Give Rich Snippets Now
Implement schema markup to structure your content for search engines. It helps LLMs understand the context and content of your pages.
Example: Use structured data for product reviews, FAQs, and articles to enhance your content’s visibility and relevance.
23. Align Website Categories with Google’s SGE Topic Groups
Organize your website’s categories to align with Google’s Search Generative Experience (SGE) topic groups. This makes it easier for LLMs to categorize and pull your content.
Example: If you run a tech blog, categorize your posts under clear, relevant headings like “AI,” “Blockchain,” and “Cybersecurity.”
24. Apply Common EEAT Advice
Follow Expertise, Authoritativeness, and Trustworthiness (EEAT) guidelines. These principles ensure that your content is credible and reliable, increasing the likelihood of being cited by LLMs.
Example: Include author bios with credentials, use HTTPS, and link to reputable sources to enhance your site’s trustworthiness.
Leverage LLMs to Grow
By applying these growth hacking tips, you’ll create content that’s not only optimized for AI but also valuable to your audience. As LLMs influence how information is found and shared, keeping up with these strategies is essential for boosting traffic and driving your business forward.