8 Myths about Online Marketing
Below are 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of these knocking around.
Zaki Usman
Hello, I'm the founder and CEO at ShoutEx. I like to blog about marketing, mobile and web topics. Feel free to connect with me on LinkedIn.
Altamash
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Oh yeah, I can relate to this a bit – especially the Viral Video!
Cody
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I liked the idea of placing it in a comic style. Entertaining as well as informative.
Meg Fausta
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This is very funny, thanks!
Tewks
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Well done. I could argue a couple of points in terms of the content, but the presentation is brilliant.
In terms of free – I’ve seen this work for both http://www.loopfuse.com and http://socialmedia.alterian.com. I also see you offer a “free” consultation. There may be a retired school teacher or two in there, but overall it’s been a good lead vehicle.
Zaki Usman
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@Tewks: Thanks for the comments. appreciate the Freebie comment. I actually meant it about SaaS projects that focus entirely on the free model rather than paid users. Those users are hard to nudge…
Laszlo
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These myths are true in cloud software and online marketing. I like the last one. You can not offer free service and think you will get users to change to it.
Zaki Usman
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Yes, of course this is debatable (I’ve been emailed about this point a bit). But from my experience I found that Freebie leads are hard to convert.
Peter Lewis
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Great presentation with some classic points! Thanks