8 Myths about Online Marketing
Below are 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of these knocking around.
Oh yeah, I can relate to this a bit – especially the Viral Video!
I liked the idea of placing it in a comic style. Entertaining as well as informative.
This is very funny, thanks!
Well done. I could argue a couple of points in terms of the content, but the presentation is brilliant.
In terms of free – I’ve seen this work for both http://www.loopfuse.com and http://socialmedia.alterian.com. I also see you offer a “free” consultation. There may be a retired school teacher or two in there, but overall it’s been a good lead vehicle.
@Tewks: Thanks for the comments. appreciate the Freebie comment. I actually meant it about SaaS projects that focus entirely on the free model rather than paid users. Those users are hard to nudge…
These myths are true in cloud software and online marketing. I like the last one. You can not offer free service and think you will get users to change to it.
Yes, of course this is debatable (I’ve been emailed about this point a bit). But from my experience I found that Freebie leads are hard to convert.
Great presentation with some classic points! Thanks