Board meetings can sometimes feel like a high-stakes performance, but here’s the truth: They aren’t about putting on a show.
The purpose of a board meeting is simple—it's a space for honest, straightforward conversations about the performance of your business. Let’s dive into how to approach these meetings with the right mindset.
The Board Meeting Is Not a Sales Pitch
First off, it’s crucial to understand that you’re not in that room to sell anything to your Board. This isn’t the time for spin or for glossing over challenges. Your board members are savvy; they’ve been through the ups and downs of business before, and they can see through fluff. What they need from you is the truth, not a polished version of it.
Skip the Pep Rally
It’s easy to fall into the trap of wanting to start every slide by talking about how great your team is or how much you’ve accomplished. While it’s important to acknowledge the hard work that’s been done, a board meeting isn’t the place for a pep rally. Instead, focus on providing a clear and honest update on the business. Remember, the Board isn’t there to be cheered up; they’re there to help steer the ship.
It’s All About the Plan
Here’s what your board really wants to know: Do you have a plan? They want to see that you’re not just reacting to what’s happening but that you understand why things are happening and have a strategy for moving forward. This is where your time should be spent—discussing the plan, not just reciting a list of accomplishments or rehashing what’s already on the slides.
Use the Time Wisely
Time is precious, especially in a board meeting. That’s why it’s a good idea to send the slides at least two days before the meeting. This gives everyone a chance to review the material and come prepared with questions or points they want to discuss. During the meeting, avoid the temptation to read through every slide. Your board has already seen the data; what they want from you is insight.
Use the time to dive deep into the plan, to explain the ‘why’ behind the numbers, and to outline the steps you’re taking next. This is your chance to show the Board that you’re on top of things, that you’re thinking strategically, and that you have a clear path forward.
Meet to Learn and Improve
Board meetings aren’t about putting on a show. They’re about having real, honest conversations about your business. Skip the sales pitch, skip the pep rally, and focus on the plan. Use your time wisely to discuss what really matters: why things are happening and what you’re going to do next. That’s what your Board needs to hear.
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