Over the summer we worked very closely with SavvyBox, a dynamic software vendor tackling inbox clutter. The Montreal startup is set to change the way we interact with emails – on our desktop, tablet and phone.
SavvyBox’s requirement for a launch video was simple. They needed an energetic video to entice users to join and signup. With a few interactions with their Marketing and Product Team, we were able to create a convincing product story that was short yet informative. The result is below.
Originally posted 2012-07-31 14:28:31.
Mashable has a good piece on the Social Media Tech bubble. Do you think companies like Facebook, Twitter and Groupon have over inflated evaluations, with 30-50x their annual earnings?
I did a bit of my own number crunching by comparing two sets of public traded companies (traditional and web focused) alongside social media.
Originally posted 2011-05-30 00:01:17.
Each year YouTube audiences are presented with video ads varying from blowout sales on brand new mattresses to the webs most popular brain training programs. What makes us explore these offerings that seem to be tailored to our personal preferences? Although I can’t say every single video ad that I’m exposed to sparks an interest and makes me click, I generally tend to look into an ad that has been delivered to me based on what I have searching for the previous day. Such is the beauty of Google Targeted Ads hard at work!
Last year we carried out a cache speed test. The results are below as an infographic.
Originally posted 2013-02-19 03:32:19.
This is a continuation to the blog entry from a few days ago where I compiled a comparison matrix between the two advertising platforms.
Originally posted 2008-11-23 08:04:00.
Want the fast Infographic version? Then go here.
Ever wonder which WordPress caching plugin is the best? Our team decided to find out while setting up the test site for Covinr.com. We tried speed tests with the following plugins:
- Hyper Cache
- Downloaded +260K with rating of 4
- Quick Cache
- Downloaded +300K with rating of 4.5
- WP Super Cache
- Downloaded +3.3 million with rating of 4
- W3 Total Cache
- Downloaded +1 million with rating of 4.5
The test was run 3 times for each plugin and the fastest load time recorded. All the plugins had default settings with client-side caching and CDN disabled. The results are below:
Cache Plugin Loadtimes
||WP Super Cache
||W3 Total Cache
HyperCache, QuickCache and W3 Super Cache load up pages slightly faster. But since they didn’t minimize code, speed gains aren’t as significant. Compare that to W3 Total Cache that brought down the number of requests by more than half. The result is a site 2.5x faster than before. So in our specific test W3 Total Cache is the clear winner.
Originally posted 2012-05-29 09:19:30.