What’s your Twitter strategy?

Twitter Strategy

The types of tweets you publish define your Twitter Channel. Your channel can be for company news, customer support, sales promotions or anything else.  Whatever it is, the channel must be consistent with your overall business objective. Companies with limited manpower tend to choose a single channel whereas larger companies have multiple channels. For example, Salesforce has at least 9 different official channels on Twitter.

Originally posted 2009-10-19 02:02:27.

App Store Stats (Aug 2011)

I’ve been looking at some App store stats the last week. Out of the 460,000 apps listed in the store, there are a bit more than a dozen priced as high as 999 bucks!  Other interesting things I found from the data are:

App submission:

The number of apps being submitted has levelled off since start of 2010.  Since then the number of app submission is roughly 20,000 apps per month. There are seasonal changes such as spikes at the end of the year and slower summer months.

App Price:

The majority of apps in the app store are free. This number comes down proportionally as their price point’s increase. More than 95% of the apps are priced under 10 dollars. The most popular price point for Games is 0.99 price marker.

I didn’t get a chance to compare these numbers against the Android market, but it would be worth doing so.

Originally posted 2011-09-08 06:57:42.

Manage Google Adwords inhouse or outsource to Agency

Adwords Management: Doing it yourself or outsourcing?

This is a good question to ask, whether you should manage your adwords account in-house or if you should outsource it to a search engine marketing agency. All this depends on 3 things:

  • How important is SEM (Search engine marketing) to your marketing strategy?
  • How much competency does your team have with online marketing?
  • What is the opportunity cost of not doing online marketing well?

Originally posted 2010-12-16 09:24:00.

Rewards for Location based apps

Location based applications are a great marketing tool, and more and more vendors are getting a piece of the market. I recently came across Checkpoints: “the app that pays you back.” The idea is simple, go to various stores and check in to get loyalty points. Get bonus points when you scan specific products. And redeem your points for prizes, gifts and what not.

Originally posted 2011-03-01 18:26:16.

Scotiabank SSL misconfigured?

Did Scotiabank misconfigure their SSL settings? Check yourself by visiting
https://www.scotiabank.com (use HTTPS to force a secure session.)

You should see the following error:

bank-ssl-scotia

Low Security Grade

I rechecked using a third-party SSL Checking tool. The tool gives Scotiabank a pretty low grade.

scotiabank-f-grade-security-encryption

Online Banking is Secure

Even though their website is misconfigured, their online banking is setup correctly (meaning the actual banking transactions are protected, just the marketing/web content isn’t.)

Bad User Experience

Regardless, this gives a bad user experience. Imagine as visitors try to go to a secure version of the website, only to find a warning message instead. Scotiabank must have a good reason to have it setup like this – I’d love to find out why.

By the way, I just checked 3 other banking websites – they’re all configured properly.

pcfinancial-bmo-tdcanadaatrust-ssl-server-configuration

Originally posted 2013-04-26 16:46:58.

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