A Google text ad is marketing at it’s most fundamental form – pure messaging. Here are a few tips to get the most out of your ad copy.
I came across an interesting video from one of my favorite Youtube channels: Computerphile.
The video features Dr Sarah Wiseman (@oopsohno) who explains Fitts’s law in detail.
Are you considering implementing DemandBase, LeadLander or a similar service? Such tools help identify visitors as they browse through your site. If they visit some key pages, the tool can trigger automatic nurturing emails, as well as alert your sales team for a follow up.
Originally posted 2011-09-16 03:05:40.
Below are 8 common myths related to online marketing. These concern market messaging, PR, SEM/SEO/PPC, Email marketing, social media, and viral campaigning. Have a read through and see if your marketing engine has a few of these knocking around.
Originally posted 2010-07-16 22:54:47.
We’re testing a few different click options for our Google display ads. Here are the two different ad types:
In February 2016, Google dropped right rail ads from it’s search engine results page (SERP). How has this affected search engine marketing for advertisers?