PDF Search Engine Optimization

Since my last post on new sales tools, I’ve received some comments about the value of PDFs over interactive portable documents – primarily the value derived from search engines ability to index PDFs. The point is that if you place your marketing collaterals online (such as brochures, datasheets, beat sheets, whitepapers and fast track papers) then you want these to be indexed by search engines as well.

Originally posted 2008-12-03 13:58:00.

Turning Social Marketing into Social Commerce

The marriage of social media and e-commerce promises fast sales, direct to your target audience, but the actual practice of so-called “social commerce” often falls short of being effective.

Sponsored Facebook posts or tweets, viral marketing, photo sharing and contests, or user reviews of products or services are not social commerce in and of themselves.

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