As a founder of a tech startup, I’ve learned many lessons. Some were very straight-forward, and others I had to learn the hard way.

This has been one of our most productive years at ShoutEx. We’ve seen the launch of several products, growth of our team and work on some amazing client projects.

Have you ever heard the expression “Tire-kicking”? Its something we all do when we are shopping around for things we’re interested in. We use this natural sense of weariness before committing to something. The same mentality can be applied to our target audience’s behavior when finding our Google Ads.

A sales cycle consists of different milestones, each having a unique set of deliverables to ease the lead to a sale.

Did you notice that? It looks like Google is testing new sitelinks icons on mobile / tablet.

SaaS or Software as a Service is used to describe web-based software applications that are delivered via the web to a large end-user base.