In one recent sales conversation about video animation, our talks went towards persona development of on-screen characters. This is a hot topic since it’s a challenge to convey the right image, emotion and message through comic-styled characters.
Originally posted 2012-10-31 18:37:13.
I’ve often gone through the effort of making creative ads for print advertising. Some worked – some didn’t. Sometimes it was the medium (Trade magazine, newspaper) that wasn’t the proper fit. But more often than not, it was the ad itself. I’ve found through experience that even if you have the best marketing hook, you need to take care of simple “mechanics’ to get the most bang out of it. I’m including some of these for you to think about when designing your next creative ad.
Originally posted 2011-12-07 18:30:45.
Why use an animated banner ad when a simple search text ad does the job? While some wrestle with the issue of using this form of advertising, I’ll highlight some reasons when animated ads make sense.