The essentials of designing the Perfect SaaS Website
Creating a perfect SaaS website doesn't need to be complicated - especially when you have a low-ticket item.
What is a low-ticket item you ask?
When your ARPU is less than $250. Think of Calendly type SaaS apps. Simple, easy to use and the actual buyer is also the user. That's your low-ticket SaaS product.
So what makes a SaaS website Perfect?
Let's explore what makes a good website perfect. Perfect SaaS websites achieve high conversion rates, turning visitors into customers efficiently.
The 4 elements behind every Perfect SaaS Website
To accomplish this, let's focus on four essential elements. While these strategies can be effective for high-ticket SaaS products, they tend to perform exceptionally well for low-ticket items.
1. Animated Demos show your SaaS in Perfection
Your potential users should understand what your software does within seconds. Simplified explainer videos or demo walkthroughs on your landing page highlight the main benefits quickly. If you lack animated explainers, ensure you have some form of demo video to engage visitors immediately. This is a good way to start on perfecting your SaaS message.
2. Compelling Call to Action make the Perfect SaaS Website
Your call to action (CTA) should be clear and inviting. Offer a free version or trial to let users experience your software without any initial cost. This is a standard expectation in the SaaS world and can significantly increase your sign-up rates. You are one step closer to making the perfect SaaS website.
3. Simplify Pricing to add to the Perfect SaaS
Make your pricing straight forward and easy to find. Clearly show what users get for their money and highlight the value. Avoid hiding your prices, as this can deter potential customers.
This is a no brainer. Transparency adds value to your offer. And with that, you are almost there with your perfect website.
4. Perfect SaaS Websites need Social Proof
Users are more likely to adopt your software if they see others benefiting from it. Display customer testimonials, star ratings, badges, and recognizable logos prominently on your website. This builds trust and addresses any doubts potential users might have. Bingo, perfect SaaS website, here we come!
Examples of Perfect SaaS Websites
Now that we know the 4 essentials elements that go in perfecting our site, lets check out a few examples of popular SaaS products:
Mailchimp excels with its animated demos that highlight key features, making it easy for users to understand its email marketing capabilities. The sign-up process is straightforward, allowing users to get started with their email. The homepage layout effectively conveys the tool's benefits through a combination of header, description, and animations.
Trello's homepage features a simplified explainer video and robust social proof, including badges and recognizable company logos. They build user trust by prominently displaying star ratings and testimonials, making it clear why so many people use Trello for project management.
Canva's minimalist design, with basic fonts and a white background, makes their explainer videos and social proof stand out. They prioritize animated demos at the top, showcasing the most important features, which helps users quickly grasp the value of their design tool.
Zoom uses a distinctive blue background and engaging animated demos to demonstrate its video conferencing features. Their social proof includes recognizable logos and badges, enhancing credibility. A standout feature is a GIF highlighting their widespread use, adding excitement and trust to their platform.
These examples illustrate how effective design, social proof, and clear communication of features can make low-ticket SaaS websites successful.
Start Perfecting your SaaS website with ShoutEx
By incorporating animated demos, strong social proof, transparent pricing, and compelling CTAs, you can significantly enhance your SaaS website's effectiveness.
For more insights and personalized feedback, reach out to the ShoutEx team. Lets take your good SaaS website and make it the perfect SaaS website.