Sales Cycle Marketing Tools
A sales cycle consists of different milestones, each having a unique set of deliverables to ease the lead to a sale.
Sales Cycle Milestones
Initializing Stage of the Sales Cycle
After you make initial contact, you need to develop rapport. Also, you want to qualify and groom the lead. Brochures and online presentations come in handy during this stage.
Product Review Stage of the Sales Cycle
The “try before you buy” mantra goes a long way in convincing the lead as well as reducing ambiguity about the product offering.
Price Negotiation Stage of the Sales Cycle
After the lead is hooked, cost considerations come into play. Use comparative charts and ROI calculators to justify your price point.
Closing Stage of the Sales Cycle
Most leads sit on the fence – maybe internal approval is required, etc. It’s good to ping with appetizers to keep yourself fresh. Do this by success stories and Fast-track papers.