Keyword research is the cornerstone of effective SEO. If done right, it can elevate your website's visibility and bring in valuable traffic. If done wrong, it can drain resources and yield little to no results. This guide will help you master the art of keyword research and avoid common pitfalls.
No website can stand without a strong backbone. And that backbone is technical SEO.
Why SEO Keyword Research is Crucial
Keyword research is the most critical skill in SEO. It's essential because it helps you identify the right keywords that match your business goals and audience needs. Targeting the wrong keywords can lead to low traffic or highly competitive scenarios, wasting time and resources.
Building a SEO Keyword Research Database
In this breakdown, we'll build a keyword database from scratch, showing you each step to ensure you do it the right way.
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Gather Existing Keywords: Start by identifying keywords you already rank for. Use tools like Google Search Console. Export your entire keyword profile and add it to your database.
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Organize and Filter: Begin by sorting your keywords based on their current positions in search results. Add categories such as low-hanging fruit (positions 2-15), existing keywords (positions 16-50), and clustering opportunities (positions 51-100).
Prioritize Your SEO Keywords
Prioritize your keywords to focus on those with the highest potential impact.
- Low-Hanging Fruit: Keywords ranking from positions 2 to 15 are the easiest to boost and can significantly increase your traffic.
- Existing Keywords: Keywords in positions 16 to 50 still hold potential but require more effort to improve.
- Clustering Opportunities: Keywords in positions 51 to 100 can be grouped into clusters to enhance relevance and ranking.
Filtering SEO Keywords
Filter your keyword list to find the best opportunities.
- Exclude Navigational Keywords: These keywords often have low competition but are not worth targeting unless they are your brand keywords.
- Keyword Difficulty: Focus on low-difficulty keywords that you can realistically rank for without excessive effort.
- Keyword Intent: Prioritize keywords based on their intent—transactional (high potential for conversions), commercial, and informational (top of the funnel).
Advanced Filtering Techniques
Use tools like SEMrush, Ahrefs or Moz to find untapped keywords by comparing your site with competitors. Look for keywords your competitors rank for but you don't.
Assessing Keyword Value
Consider the relevance of each keyword to your business and assign a relevance score. This helps you focus on keywords that align closely with your products or services. Keep the scoring simple - either at a 2 or maybe 3 tier system. Making things more complex in SEO is what kills your efforts.
Prioritizing and Expanding
With your filtered list, prioritize keywords that offer the best opportunities. Start with highly relevant, low-difficulty keywords and gradually expand to more challenging ones.
Practical Tips for SEO Keyword Research
- Use a Point System: Assign points based on relevance, intent, and difficulty to easily identify the best keywords.
- SERP Features: Keywords with fewer SERP features often result in higher click-through rates.
- Stay Updated: Regularly revisit and update your keyword database to keep up with changes in search trends and competition.
Get Found with ShoutEx SEO services
Effective keyword research is about finding the right balance between relevance, competition, and search intent. By following these steps, you can build a robust keyword database that will drive meaningful traffic to your website.
For more customized SEO advice, reach out to our team at ShoutEx.