As a Marketer, your goal is to create engaging content for your prospects and customers. 

Targeting SEO keywords have changed. Search engine algorithms are smarter. Which means jamming a target keyword every which way into your content simply won’t cut it.

You create content because you want visitors to engage. Visitor engagement could mean:

• Clicking on to other pages
• Spending time on a page
• Commenting and sharing

And in this post, I’ll show you how to use Google Analytics to find out which content is engaging visitors on your site.

Content marketing is now a pillar in corporate marketing programs. And for good reason. It’s taken traditional marketing – where marketers would simply market products and services, and turned it on its head. It’s completely focused on developing relationships and delivering real value to prospects and customers.

Working with large Enterprise clients, we’ve come across a frequent and common issue of Employee Advocacy.

Lately, I’ve been sifting through old blog posts and updating them.